Carmelo Anthony's people of Utah? What... the... hell?
This is all part of an elaborate (and loopy) campaign to hype Anthony's Jordan Brand shoes, as confirmed to the Denver Post. By airing the spot during the Nuggets' playoff series against, yep, Utah, the company is sure to garner extra attention for Melo's kicks -- and it's a lot more fun to watch than, say, a commercial featuring him staring at the camera while being lectured by his dead father. Unless you're from Utah, that is.