Plant Medicine Expo's Seth Ginsberg on the mainstreaming of medical marijuana
Yesterday, we heard from Law & Order Special Victims Unit star Richard Belzer about his participation in this weekend's Plant Medicine Expo and Healthcare Provider Conference. Belzer stressed that the event's focus would be on the medical uses of marijuana, not the weed lifestyle -- and expo organizer Seth Ginsberg, who has a more general health-care background, sounds the same notes.
Seth Ginsberg.
Ginsberg is the president of New York-based TGI Healthworks, a health-care marketing firm founded in 1999. According to him, "We're the experts in educating people with chronic illnesses, the providers who care for them and their doctors about ways they can stay healthy with their chronic disease. We look at the treatment landscape for these various illnesses and how to improve the doctor-patient relationship."
An image from TGI Healthworks' website.
Examples include a Lilly-sponsored nerve-pain event in Detroit and a presentation in Atlanta on the topic of ulcerative colitis.
This time around, however, a form of treatment -- medical marijuana -- will be front and center, as opposed to a specific ailment. And Ginsberg feels that treating MMJ in the same way his firm's dealt with more mainstream treatments is appropriate.
"We feel strongly about transferring the knowledge we've gained in over a decade to an industry that could really benefit from improvement in a lot of areas, but primarily knowledge and understanding. We want to create an environment that will allow these patients and their families, as well as their providers, to come together that's safe, professional and will allow them to share their experiences and get their questions answered from experts around the world who have those answers."
Write Comment
Email to Friend
Print Article
