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KOA Morning News to feature Fox News at top and bottom of hour to counter ratings dip

Categories: Media

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These are not the best of times for KOA, at 850 AM. A trio of part-timers were let go earlier this year and the longtime powerhouse's ratings are off. So how does head of AM programming Greg Foster hope to boost the station in general, and the drive-time staple Colorado Morning News in particular? By adding an extra helping of Fox News.

Foster emphasizes that no changes in personnel are envisioned for the show, which co-stars Steffan Tubbs and April Zesbaugh, with Alan Roach handling sports.

"This is a case of identifying some opportunities in the market and giving people what they want to hear," he says. "We're a Fox News affiliate, and we've been using some of their material in our newscasts. But Fox is enjoying so much popularity right now, and to run the network newscasts at the top and bottom of the hour really makes sense for the morning show."

This doesn't mean the focus will be less local than it has been, however.

"We've increased the amount of news we do on KOA," Foster stresses. "We've added a newscast at thirty minutes past each hour, along with traffic and weather. But there'll be the same level of local news people are used to, and we'll continue to provide local news around the clock."

Doing so isn't cheap -- and revenues have likely taken a hit due to an audience decline. For years, KOA has routinely been among the two or three most-popular outlets in the market. But according to the ratings from January among listeners age twelve and older -- the latest digits available from the Radio Online service -- KOA is currently tied for tenth place with KCFR, the news arm of Colorado Public Radio in Denver. Moreover, KCFR's numbers were up by around 20 percent from the previous month, while KOA's diminished by approximately 10 percent over the same span.

Nonetheless, Foster insists there are no plans for additional layoffs of the sort that took place in January -- for reasons of "efficiency," he says. Instead, he's hoping the power of Fox News will help turn the ship back in the right direction.

More from our Media archive: "Mike Rosen plagiarizes himself in Denver Post column? He says he did nothing wrong."


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9 comments
Bfimaging
Bfimaging

You should have a user input section regarding what they would like on-air, regarding what the audience wants. No sign-up. And have live playlist views on website and polls for them. Show polls, have widgets to track what is popular among your playlist content. Have forum threads on the station website. Blogs from hosts with live content they create on their own. Give the audience entertainment they like, and your ratings will skyrocket. There are too many media outlets, not to now days. If all else fails...GET ENTERTAINING CONTENT...someone with a show besides the same ol' yada yada...Something powerful and nothing you would hear anywhere else. Think 1930's radio...but now. Something that is...entertaining...not corporate/affiliated/rating based/spun spun spun. Best of luck, hope everything turns around for you. Radio is a tough business now days...very hard with corporate breathing on what content should be used a lot of the time. Affiliates etc. -Bryan Watervliet, MI

Plberes
Plberes

We've added a newscast at thirty minutes past each hour Except during the long and boring games. We get two channels out here on the plains and both have borong sports from 6AM onward and its not fair that we are not receiving better service.

Me
Me

Most telling for me is a note I wrote to KOA news director Kathy Walker several years back complaining about the severe imbalance of a story they did about a bill before the legislature. She wrote back and said that since I was a liberal I should listen to 760 instead. That response would be fine if we were talking about the content of a talk show, which is supposed to be about opinion. But this was a "news" story on their morning news show, and, unbelievably, she was defending the conservative bias of her news stories and telling me as a listener I should tune elsewhere! I obviously couldn't complain to her higher-ups at Clear Channel because they all share the same bias. It makes me question the credibility of anything I hear on a "newscast" on any Clear Channel station anywhere in the country. I have some "news" for Clear Channel. My dollars are worth just as much as your right-wing audience's dollars, and if I have to get my news from public radio stations like KCFR, your advertisers don't get my dollars!

Teabaggers Unite!
Teabaggers Unite!

Go ahead and remove all doubts that KOA is embracing the crazy train that is Faux News. Teabaggers are less than 20% of the population but KOA presumes they are the majority. That's going to limit your potential advertisers too. Good times.

Enjoy circling the chairs on the Titanic.

Laramie Rod Jones
Laramie Rod Jones

The stench only worsens at KOA with this change. "The Colorado Morning News" (utterly laughable and to be avoided at all costs) continues to eternally flounder aimlessly and downward with this decision. Tubbs, also known as Mr Sensationalistic Void, should bail out and get on a local TV news gig somewhere in Texas or North Carolina. Zesbaugh (still fondly remember her reports a number of years back when she did an undercover gig as a topless dancer at PTs or the Diamond, but that has been it totally) is about the worst on-air media personality in the region. All the other supporting cast nincompoops just add fuel to the pyre. The station is an embarrassment and disgrace, and gets increasingly worse and absolutely inconsequential with the passing of time. Who listens to this manure and garbage ? The only ones have to be Rosen stooge zealots, who went bonkers years ago himself and is long overdue to flee to Costa Rica with his scant remaining riches, where he can pontificate on the 19th hole and swill cheap scotch with other never-beens. Zesbaugh could be his waitress, as it this point that is about all she is worth for. As for the listeners of CMN and Rosen, keep drinking the koolade as the shameless corporations love to take your money and have you gasping for air as the KOA toilet sucks you down.

Eric
Eric

This guy Foster is dead wrong.

The reason the station's tanking is because they've tilted so far right that moderate people don't trust their reporting, their opinions, and their ideological bent any more.

Adding faux news will only make an already shaky reputation worse.

Holy cow................Rosen, Browny, zesbaugh, Caldara, etc.......... They've destroyed a once respected news outlet........Now koa's going to add more of the poison that caused the disaster in the first place?

Nothing surprises me any more.

Me
Me

Didn't think that station could go any farther right. Guess I was wrong.

Plberes
Plberes

I'm a teabagger so kiss my ass!

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