Discover Colorado Rally brings out a colorful Colorado mascots, including the governor

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john hickenlooper portrait cropped.JPG
Leaders of the Colorado tourism Industry gathered on the steps of the Capitol yesterday for a Discover Colorado Rally and celebration of the first official Colorado Tourism Day. They were surrounded by some of the state's best marketing mascots (and a mysterious pirate): the Blue Bear, Miles and the top touter of all, Governor John Hickenlooper.

Miles is spreading the tourism cheer!

Everyone from Miles to the Blue Bear to Colorado Tourism Office director Al White oohed and aahed as Richard Scharf, CEO of Visit Denver and chairman of the board of the Colorado Tourism Office introduced the new mobile application app for, which includes everything from hot deals to cool giveaways.

Richard Scharf introduces Colorado's new tourism app.
Dwayne Romero, executive director of the Office of Economic Development and International Trade, announced that May 10, 2011 was the state's first official Colorado Tourism Day. "Tourism is a major pillar of Colorado's economic stance," he noted.

John Hickenlooper supports Colorado tourism.
At that, Romero's boss, John Hickenlooper, jumped in to declare that he was "100 percent, 110 percent, 120 percent a supporter of Colorado tourism and the future it has in store."

Denver's Blue Bear can dance...

...and even hug.

Read Patricia Calhoun's "Top 7 ways to improve Colorado tourism" here.

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Robert Chase
Robert Chase

Who are the beloved mascots, and which mascots are the guys with the big iPhone placards?I'm reminded of the opening musings in David Sedaris' Santaland Diaries about people dressed as giant tacos and the like not fitting in on the streets -- maybe not, but on the West Steps, they seem almost at home


Pathetic! I wish that Denver could bill itself the gateway to wilderness -- too bad fewer want to walk in the woods or climb a mountain these days, or, at least, wilderness tourism isn't big enough a market. Too bad Denver has owned vast tracts to the West it describes as Mountain Parks for going on a century for which (almost) no City maps are available, and in which it has not bothered to construct trails or provide any access -- perhaps they will be sold for mountain homesites to raise money.

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