Denver radio morning ratings: KHOW crushing competition, few listeners to HD, streams

Categories: Media

peter boyles portrait.jpg
Peter Boyles.
Most radio-station ratings available to the public are general, giving a sense of the outlet's overall performance -- like these, for instance. But a radio insider has provided us with numbers specifically for the 5 a.m.-9 a.m. time period -- morning drive, the most lucrative of all the day parts. By that measure, KHOW's Peter Boyles isn't just beating the competition, but crushing it. And there are plenty of other intriguing revelations in the figures on view below.

The first page here features the top twelve, with digits from the June 2011 ratings period (the most recent) for listeners age twelve and over highlighted. Categories include average share (the percentage of those listening to radio in the market who are tuned to a particular station), cume persons (the number of different people who tune to a station during the day part for at least five minutes) and weekly TSL (the amount of time each week a person listens to the station).

It's difficult to simplify the totals -- to say how many people each share equals, for instance -- because of fluctuating listenership and a slew of other factors. And the math can get tricky. Consider that one station may actually have fewer listeners than one rated below it because those who do tune in listen for a longer period of time -- one reason why the weekly TSL figure is so important.

A commenter on a December blog post about ratings wrote that "based on things I've seen, top morning shows in Denver have somewhere in the ballpark of 150,000-200,000 listeners per week (and that's people who listen at least five minutes, no necessarily the full show)." This is as good an estimate as any.

Fortunately, the horse race is easier to comprehend. And among listeners age twelve and over, KHOW earned a 9.0 share in June, while second-place finisher KYGO-FM registered a 6.1 share -- a huge gap. One reason is Boyles's loyal listenership. His weekly TSL is three hours and fifteen minutes, tied for second overall, and behind just one other station in the top twelve -- KEZW-AM, which finished in eighth position largely because its fans tuned in for a whopping four hours and six minutes.

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Among the next twelve finishers, note the strong performance of Colorado Public Radio, which wound up thirteenth -- well ahead of many commercial outlets. Also impressive: little engine that could KTCL, which actually scored higher than higher-profile Clear Channel sister stations like KBPI-FM and KPTT-FM.

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Stations 25 through 36 are highlighted by KKFN-FM/The Fan, whose numbers in June were half of what it generated in February, during the height of basketball and hockey season, and KUNC, whose numbers are on the rise even though it's based in Greeley, and therefore not officially a part of the Denver-Boulder market.

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By stations 37 through 48, the numbers are falling off fast, with several registering a zero share. That doesn't mean no one is listening, but that mighty few are being tallied. Consider KCKK-AM, which scores a cume persons number of 29. But at least those folks are listening for 42 minutes a week.

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All the stations seen next are listed as tied for 44th place in the market, because all of them have a zero rating -- and most don't show any cume persons, either. Again, that doesn't mean no one's out there. Still, it suggests that the assorted streaming stations, as well as HD stations affiliated with prominent outlets like Alice, the Mountain and KBPI, haven't managed to accrue much of an audience.

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And that goes for this last batch, too. Zero share points, zero cume persons, zero time spent listening. Ouch.

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More from our Media archive: "David Sirota's AM 760 ratings grow thanks to unlikely talk-radio demographic: women."

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11 comments
Guest
Guest

What can you say? Bullshit sells.

Pete Zeigler
Pete Zeigler

I like how Mr. Boyles shows that one can be conservative AND intellectually honest. For example, his stance on gay marriage is well thought out, based on the sound observation that being gay is a natural condition people are BORN with. He proves it is possible to love your country and accept the world for what it truly is, without blinders.

Today's conservative is nothing like the red-neck caricature perpetuated by the "progressive" zealot. I am convinced Pete is better read than the most dust covered literary snob. The left simply can't come to grips with that, it simply does not jive with their bigoted view that only they can be educated and rational. Pete proves daily that the inverse is actually true. That the left is driven by emotion far more than intellect. He "gets it". People are drawn to that in a time when so much around us is bullshit.

He speaks to the reason and sanity that multiple decades on this earth can bring, yet still holds a schoolboy fascination and admiration of the street toughs and rough around the edges characters of his urban youth. He seems just at home near the wrestling ring or motorcycle gang, as he is sitting quietly alone absorbing contemporary or ancient wisdom. The dude is a freakin' renaissance man.

To me, he is IS the modern conservative. And when the shit hits the fan, I want to standing on his side of things.

Dallas Hays
Dallas Hays

Just got my Kindle, which regional paper should I get ? Denver Post or Kansas City Star in Missouri ? Eff both of them, I got OKC's Oklahoman....It actually carries letters from Senators and Reps explaining things and is published. Kansas doesn't have a regional paper yet for e-reader. I know, I'll miss out on how much fun it is to stuff letters for Pres hopeful Gary Hart.... Thanks Pete for explaining Pete. Boyles was cool even when he was moderating that debate with Ollie North and Jesse Jackson at Metro in '97 or so.

Ken Robinson
Ken Robinson

Looking forward to reading the results for the 9am to Noon weekday time slots.  I expect there are some noteworthy surprises, with some big names underperforming at the big name stations  and visa versa.

Bear
Bear

Go Peter!  

Now if only they would stop airing those onychomycosis spots.

Fiorini08
Fiorini08

I enjoy the Hospice commercials, "More chaplins for FEWER patients", "My grandfathers memories are mine" (or, "Grenade!!!"),  "He was my poppy, at least for a little while" (or, "Hey you little shits!! Get out of the bathroom and give someone else a chance!".

Vill Robinson
Vill Robinson

So Mike, any update on how these latest quarterly share figures compared with Boyles' figures for the preceding four quarters? Is this quarter an outlier or does it substantiate an earlier trend?

A Denver resident
A Denver resident

Ugh - the daily sausage-fest that is Boyles' show is an embarrassment to tin-foil hat wearers everywhere.  Pete honestly believes he's all knowing about all the BS he makes up and finds guests, from World Nut Daily no less, to back up his crazy-assed conspiracies.  His new face hasn't helped his show - he's as ugly on the inside as ever.  It was great when Glenn Beck followed Pete - you couldn't tell where the local idiocy ended and the national idiocy began.

Fiorini08
Fiorini08

Tin-foil hats...? That was last administaration, so dead.  Beck/Pete? Listen back, Beck's parted ways with Boyles. BS? He's willing to take on any oposition and usually can't because they don't take up the invite and are weak against critical thought. WND? Someone's gotta do journalisnm out there- you really sound like a product of the media. And then...when all else fails...you go for the personal attack which equals...ya lost the argument! 

Doug Bohm
Doug Bohm

Interesting that KYEN-FM, a station that has no commercials and DJs, ranks higher then 25 other stations on the chart.  More then internet streams that would seem more reliably tracked.  Even higher then KGNU-AM.I think that's pretty impressive for a station that plays mostly, in their words, "lost tracks, forgotten artists, deep cuts, b-sides, bootlegs and just about anything that we like."

Villrobinson
Villrobinson

What would really be useful is an assessment of why Boyles' share jumped from the 5-6 range in Q1 and how it compared with the same period a year earlier. Is the latest quarter reflective of a long-term trend or is it a clear outlier?

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