Marijuana critic William Breathes's sublime & ridiculous global media blitz (AUDIO, VIDEO)

Categories: Marijuana, Media

Mr. Breathes.
If medical marijuana reviewer William Breathes looks tired lately, it's not because he's been critiquing too much weed. Since being featured on Rupert Murdoch's iPad-friendly The Daily and National Public Radio, he's been absolutely inundated with interview requests, many from international outlets. Which is a good thing, since a U.S. quiz session was easily the most irritating.

In recent days, Breathes has chatted with Globo in Brazil, the Times of London and BBC radio. His entertaining, oh-so-British conversation on the latter can be heard below.

Far less satisfying for him was a Skype interview with Eyeopener TV, a Tribune program that runs online and is syndicated through Houston's WB39. Breathes was interviewed by a production manager, who he found to be a cool guy. But the finished product was re-edited to make it seem as if he conversed with anchor Kirby O'Connell, who spends her on-camera time smirking, mugging and delivering snarky lines the production manager never said.

Breathes was told in advance about the O'Connell insertion, as it were, but the results left him feeling unsatisfied, to put it mildly. Thank goodness for merry old England.

Compare and contrast the BBC Radio and Eyeopener TV interviews below:

Cannabis BBC World Service Interview 7/14/2011 by Nick217

More from our Marijuana archive: "William Breathes's weed stinks up Poppy Harlow's car on CNN."

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Juxeen
Juxeen

William Breathes = Arthur Fletcher III dispensary owners beware of a bad review no matter what you are selling.

Joseph, 303 Organics
Joseph, 303 Organics

i say go for the mustache, big nose, black frame glasses with fuzzy eyebrows look. that'll get em to take you seriously.

Michael Roberts
Michael Roberts

Groucho always used a cigar -- so it's not that big a leap. Thanks for the post, Joseph.

namijoh
namijoh

William, Do you think you could have done the Skype interview a little less "gangsta-ish"? There are better ways of hiding your identity, like cool lighting effects. I mean, I like flat brim hats and facial coverings as much as the next guy, but let's leave that for our 420's in Civic Center Park, eh?

William Breathes
William Breathes

cool lightint effects? dude, I did the interview from the Westword office, not a television studio. The only lighting options I have are "on" and "off".  I was lucky enough to find a quiet place to do it.... Aside from that, I've been doing the mask/glasses/rockies cap thing for nearly two years now in 'public', mostly because it's cheap and easy.

Koolai Jones
Koolai Jones

Will, I gotta go with namijoh on this one.  wear what you want, but in these interviews you do look like a guy who just held up a liquor store.  And you have for two years now.  I absolutely love your work, perhaps it's time to freshen up the disguise...

William Breathes
William Breathes

I also meant to thank you for your continued support, Koolai. I always enjoy seeing your comments.

William Breathes
William Breathes

Thanks.

I see your points about being taken seriously, though I would argue that the disguise thing is nothing new to the world of being a critic. Restaurant critics have hidden their identities in much the same way, and it never really detracted from their work or the fact that they were serious about it. I believe former Westword food critic Jason Sheehan had his own custom Lucha Libre wrestling mask while he was 'anonymous', for example...

I personally see nothing wrong with a hat, sunglasses and bandana -- I actually took the idea from former Houston Press writer Robb Walsh (i believe) who would do lectures in much the same RayBans-and-hat-while-hiding-the-face getup. Instead of a Fedora, I chose the Rockies cap that I wear all the time (I also resent that my bill is 'flat'. it has a nice, naturally formed curve, thankyouverymuch.)

But I would love to get suggestions on other ways to remain anonymous from you guys, because I'm not always going to be able to have my face blurred digitally or do 'cool lighting effects' to hide who I am.

Koolai Jones
Koolai Jones

like it or not, you are quickly becoming the face of the state of cannabis (for lack of a better phrase).  news outlets are increasingly requesting your time to not only get your story, but represent the cannabis culture of Colorado and pot lovers across the country.  this may not be fair, but it seems to be the reality.  you could do a better job of repping the movement than doing international news interviews with a doo-rag across your face like a juggalo hood rat. 

you are, and/or are going to be, a source of why or why not this movement gets taken seriously.  the news coverage is proof of that.  the goofy disguise does nothing toward our culture being taken seriously.  perhaps your calling is now greater than just reviewing dispensaries, and it's time to take the mask off?  please don't take this as an attack, just a hopeful suggestion. 

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