Medical marijuana: Cheeba Chews looking to sponsor local snowboarders

Thumbnail image for cheebasnow.jpg
From the dreadlocked ski bum in Breck covering his season pass by selling grams from his garden to Texas tourists to the clandestine smoke shacks at nearly every resort in this state, marijuana has unofficially sponsored snowboarding and skiing in Colorado for some time.

And now Cheeba Chews, maker of an insanely strong ganja-infused candy, wants to officially bridge the gap by sponsoring a few lucky riders this winter.

Cheeba Chews owner James Howler credits some of the impetus behind the idea to e-mails from MMJ patients injured in skiing and snowboarding crashes telling him how the potent chocolates were helping in their recovery. Everything finally clicked, though, when he decked out his snowboard and jacket in the company logo and went riding. "People were hitting me up left and right," Howler recalls.

So he came up with the concept of sponsoring MMJ card-carrying riders to go hard in competitions and videos, proving that medical patients can live active lives and recuperate at the end of a long day with a natural substance instead of pounding a few hundred Tylenol over the course of a season.

And these candies will do the trick. From my review a few weeks back: "My first thought was that the taste isn't anything unique or spectacular, and that Cheeba Chews are basically a gooier Tootsie Roll with a light hash aftertaste. My second thought was, 'Holy shit, this is some strong stuff.' The super-potent candies were more than enough to turn me into a pain-free vegetable for an evening..."

cheebachew2.jpg
Right now, Howler is planning to put together a snowboard-only team, but he's open to having a few shredding skiers, too. "I really want to see what kind of quality I get coming through," he says. "It would be really cool to be entering contests and stuff." And while his company's product may be unusual, Howler says that Cheeba Chews will follow the traditional sponsorship path, including outfitting the riders in Cheeba Chews gear and paying their entry fees for contests.

Although he stops short of saying that the team members will get free Chews, I doubt that will be a hard one to negotiate. Because while anti-marijuana policies and drug testing would keep Cheeba Chews team members out of the Olympics, other large competitions, including the Winter X Games and the Dew Winter Tour, have said that they don't test for marijuana.

Interested riders should send a note to sales@cheebachews.com that includes their age, job, other sponsorship deals and what competitions they plan to ride in.

More from our Marijuana archive: "Medical marijuana: Three-peat of attempted dispensary burglaries baffle owner."

My Voice Nation Help
27 comments
bastarr@tellstarr.com
bastarr@tellstarr.com

What does it mean if a person's blog is removed...can somebody erase comments and why would anyone do that unless Westword doesn't want to be too controversial.. Does anyone know the protocol?

William Breathes
William Breathes

Bastar,

Anything specifically that you are talking about? We have had A LOT of problems with Disqus not posting comments due to some glitches in the system. We tend not to pull comments 'round here.

Bastarr
Bastarr

Who is James Howler and why does Google return only this article as a source of his name. This product and the folks associated with it are all a total sham. The candy is made from Tootsie Rolls (btw Tootsie Roll Industries are on to this patent violation) and there is no known address indicating where this product is manufactured. The company is affiliated with Mile High Ice Cream...how does that work..and who are the key associates. Mile High Ice Cream is not on the viable applications list posted by the MMED in August. The company is shady and it raises the question..what do they have to hide?

Cheeba Chews™
Cheeba Chews™

Going to chime in once to clear up my/Cheeba Chews reasoning because this is being misunderstood and blown out of proportion by a few.   I work 100+ hours a week for MMJ.  I don't like putting my or Cheeba Chews business out there for the reasons you see in these comments.  I help many MMJ causes anonymously because I don't want or need the recognition.  We are fighting each other over the littlest stuff and then I have to deal with malicious accusations from people that obviously have no idea who I am or how Cheeba Chews is ran.  Simply put, this was going to be a way for me to get away from the everyday grind, while still working and spreading the word about the benefits of MMJ.  The feedback I received last year wearing my Cheeba gear was unanimously positive.  The 5 days I made it to the mountain I spent just as much time talking to curious 50+yr olds & out of towners about Cheeba Chews, than I did riding.  I posted a simple Facebook posting that said I was looking to sponsor riders.  Will contacted me and we talked for maybe 5 mins about the subject.  Good thing, because we would have never been in contact with the monoskiing war veteran that just contacted us for sponsorship.   

Needless to say, I am still looking forward to the winter sponsorships, and truly appreciate all love, testimonials, and words of support from CO patients.  Sincerely,Jamessales@cheebachews.com

Robert Chase
Robert Chase

James, Will reported that you planned to sponsor young patients who "go hard in [snowboarding] competitions and videos" and later, "a few shredding skiers, too".  I would not limit the possibilities of people with debilitating illness, but there is an obvious clash between seeing people engaged in a strenuous, demanding sport and thinking of them as debilitated -- if young patients who evince no outright disability were to compete against their peers while advertising Cheeba Chews, negative fallout would be certain.  I'm sure that there are monoskiing competitions, and the veteran Timothy knows would be a far more suitable choice for sponsorship, but this is not the sort of competition suggested by the article.  If your thinking has been modified by the criticism we directed your way, great.  If Cheeba Chews sponsors an older patient with an obvious disability, you will likely get some coverage (not as much as young patients going head-to-head with their peers, perhaps, but beneficial as opposed to incendiary) and you'll be able to get to the mountains.

William Breathes
William Breathes

Robert and James, thanks for the comments. I love the discussion. One clarification though: I don't say anything about sponsoring "young" athletes anywhere in this post, nor is it implied. Age is only brought up at the end of the blog post, and only as the application info that James asks for. (My assumption is that it is to make sure people are at least 18-year-old adults - I know from experience that waivers for traveling with a youth snowboarding team can be a pain in the arse). Thanks again, fellas. Take a minute to enjoy a bowl to yourself or with friends on this beautiful day and have a great rest of your respective weekends.

Colorado Mmj Patient
Colorado Mmj Patient

If you had any clue what was going on, then you would understand my man.  

Guest
Guest

"People are just too sensitive about MMJ at the moment."

Pot, meet kettle.

Colorado Mmj Patient
Colorado Mmj Patient

I think the age thing was assumed because most of these riders are under 30.  The MMJ movement is hanging on by a thread here in Colorado, and I can see Denver Post, the TV news and possibly seeing national news taking this story and turning it into a joke.  The Post and most local outlets have made their stance on MMJ clear.  Showing young adults shredding the mountain may not be the best image when we are trying to educate the average joe voter on MMJ.

I am all for advertising CC and MMJ where ever, but now isn't a good time for this type of sponsorship.  I do think those mono-skiers would be a better choice for now.   People are just too sensitive about MMJ at the moment.  

windows
windows

I want to state that I know nothing about medical marijuana or its medicinal effects, but this could be genius if done right.  Cheeba chews could do a lot of good for what I see everyone in the comments complaining about. I happily read this story on cheeba chews, medical marijuana, and snowboarding, and can only imagine how many others this reached that your activist do not.  From what I’ve seen most activist either preach to believers, or just make people hate the subject even more.  Stories like this and the possibility of what cheeba chews could do, will change peoples perception.

Robert Chase
Robert Chase

 If everybody used cannabis, the move would be obvious (not genius).  Many people do not use cannabis.  Exit polling on Proposition 19 in California showed that voters over the age of thirty (87% of the electorate) rejected it.  Concern over minors' access to cannabis helped defeat the measure.  For Cheeba Chews to propose sponsoring a youth-oriented sport may seem like genius to people who use cannabis, are under thirty, and live in a cave, but the simple fact is that this will be used against us.  It will strongly reinforce negative perceptions that cannabis is being unscrupulously marketed to kids.  You don't see snowboarders advertising Oxycontin on their jackets -- there is a reason.

Colorado Mmj Patient
Colorado Mmj Patient

I really hope he doesn't go through with this.  That is all we need; People/parents watching the Dew Tour and seeing Cheeba Chew stickers and announcers talking/JOKING about Cheeba Chew and MMJ in Colorado.  Then their KIDS will be asking for Cheeba Chew gear.  This will turn undecided against us.  

There are PLENTY OF PATIENTS who are losing access to medicine (MMC/Caregiver closings) and more who CAN'T EVEN AFFORD MEDS.  $10-$20 for a tootsie roll gets expensive.   Patients are GOING TO PRISON who cannot afford proper representation.  There is a plethora of areas where this money would help more than the back of a jacket.  

When/If it becomes legal for recreation, then go ahead an sponsor those guys.  But until then, please don't make it more difficult for ALL of us.  THIS IS MEDICINE. 

Robert Chase
Robert Chase

You are right (and the people at Cheeba Chews undoubtedly need it spelled-out).

Ask your MMC or manufacturer of infused products how much they have contributed to the PCRLP's suit to overturn Beinor v. Industrial Claim Appeals Office of the State of Colorado and Service Group, Inc. (i.e. to establish that patients do have a right to medical cannabis in Colorado) -- if they don't know about it, turn around and walk out. Patient access is being cut off across the State by illegal votes scheduled for November, but HB10-1284 specifies that local governments had until July 1 of this year to enact bans on MMCs.  How many injunctions against these illegal votes (and the illegal certification of petitions by town councils and county commissions) have been sought by the MMIG, ACT4CO, other trade groups, and individual owners, do you suppose?  The answer apparently is none -- the "industry" is doing absolutely nothing to defend patients' right to use the products they sell and it is doing absolutely nothing against a blatantly illegal attempt to close dispensaries in Palisade, Fort Collins, Steamboat Springs, and elsewhere.

Patients, stop supporting MMCs that are only profit-taking and fail to stand up for your rights (and even the rights of other MMCs under HB10-1284).

You can start by boycotting the Sweetleaf Compassion Center -- these bastards have been advertising in the cannabis-hostile Denver Post for an extended period despite being warned not to!  Patients need to let this MMC and Cheeba Chews know that they will not patronize businesses that are supporting the political enemies of cannabis.

CODreamin99
CODreamin99

Great job feedback peeps! You've added a yet another negative image to MMJ.

Mark Warner
Mark Warner

Not wise to brag about getting away with things.

Guest
Guest

didn't this guy get sued by toostie roll?

The Spleen
The Spleen

Have you been sued by the Special Olympics?

Guest
Guest

now go fuck yourself asshole

Guest
Guest

hey asshole... while i think you are a total scum bag because of your ability to offend handicapped athletes. he is a question for you genius... did i melt down some athletes add thc and pawn them off as the special mmj olympics. no... that would be a cheeba chew move

High Country Caregiver
High Country Caregiver

Cannabis is as important to snowboarding as chair lifts.  Can't wait to see Westword review the Breckenridge smoke shacks! 

Robert Chase
Robert Chase

Maybe MMCs and the manufacturers of infused products should consider sponsoring activists instead of snowboarders -- at least until not quite so many people who use, grow, and sell cannabis are being sent to prison.

Dudesgirls80
Dudesgirls80

Lol!!this guy thinks he can sponser a team with his illegal concentrates.he is nothing more than regular drug dealer who is sliding through the snow of misinformed LAWS and REGULATIONs.

Thatoneguy
Thatoneguy

I hope you are just a very professional troll. If not... Kill yourself, ignorance at your level does not deserve air.

The Spleen
The Spleen

Does it hurt to be that fucking stupid?

Now Trending

Denver Concert Tickets

From the Vault

 

Loading...