Colorado Avalanche-Arby's 4-Pack deal should be sent to the penalty box

Categories: Sports

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I'm a big hockey fan and have been since junior high, when my Penguins won their first two Stanley Cups and the Pittsburgh suburb where I grew up exploded with joy. But I'm now a working Colorado father and the NHL has all but priced out middle-class families, with many upper-level tickets sporting a face value of $50 to $60 before service charges. So I was elated on Sunday when, with my father and uncle in town. I noticed a newspaper advertisement touting the Avs' new deal with Arby's.

The "Arby's Faceoff 4-Pack," the ad states, includes "4 Tickets, 4 Roast Beef Classics, Small Curly Fries, 4 Small Pepsis and a $10 Altitude Authentics Gift Card for just $99."

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Wikipedia
We called the Tickethorse number on the ad. The seats, which usually cost over $50, were near the very top of the Pepsi Center, but at a hockey game (and especially at a great arena such as the Pepsi Center) there are really no bad seats. The woman on the other end of the line at Tickethorse agreed that the deal was a good one: Tickets and concessions at professional sporting events are ludicrously expensive these days, and the ability to feed and seat four people -- not to mention collect $10 worth of souvenirs -- at an NHL game for $99 (plus about $30 in service charges) seemed like something to celebrate.

Unfortunately, the 6 p.m. opening faceoff was too late for my 22-month-old daughter, whose namesake is Penguins superstar Sidney Crosby, and so we wound up selling the fourth ticket to a fan outside the arena. But my disappointment at my daughter missing what would have been her first NHL game paled compared to what happened when my father, uncle and I hungrily approached the Pepsi Center Arby's stand after the first intermission, with the score tied 1-1. Only then were we told that the four sandwiches, four drinks and four curly fries would not be given to us at the Pepsi Center: The meal tickets are only redeemable at "area Arby's locations."

"I know, it's terrible," an Arby's cashier told me. "We're getting lots of complaints because people don't know."

Every item on the menu at the Arby's inside the Pepsi Center is several times more expensive than at your average Arby's restaurant: Four regular roast beef sandwiches, four sodas and four small curly fries would cost around $50 there, and we weren't about to pay that. So as the Zamboni rolled, we shared some popcorn and reexamined the Arby's Faceoff 4-Pack ad. It did not mention that the meals were not redeemable at the arena; nor had the Tickethorse saleswoman mentioned that very important detail. The only place it was noted was at the very bottom of the meal tickets we'd picked up with our Avs tickets: "Not Valid at the Pepsi Center" written on the bottom.

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15 comments
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Arby's Coupon
Arby's Coupon

TheNantucket salad is too good and other foods are tasty and healthy too; you donot have to worry too much about the flavors as they come with new andinnovative flavors every time.

Occupy Arby's!
Occupy Arby's!

Because of this grave injustice done, and because there doesn't seem to be anyone that will right this wrong, there should be a new movement started called "Occupy Arby's"   We won't let these corporate suits deny us our curly fries at the Avs Game!  No way, no how!  If we want our free Horsey Sauce during a game, gosh darnit, we shouldn't let 'the man' tell us we can't!  OCCUPY ARBY'S !  OCCUPY ARBY'S!

Michael Roberts
Michael Roberts

Love the post. Good luck on your noble quest -- and thanks for reading.

LionsFan84
LionsFan84

it doesn't even make sense why they wouldn't let you buy food in the arena, and its unfortunate how they try to hide the fact from fans. doesn't surprise me at all that all of the offices you called wouldn't own up to being the guilty party ... but hey, for all the trouble you went through, you helped other people out, and you got four free tickets to another game. pretty solid deal when all's said and done

ColoradoAvsGirl
ColoradoAvsGirl

I bought this same 4-pack and I didn't experience any of these problems. When I bought the tickets from Tickethorse, I asked why I couldn't redeem the Arby's meals at the Pepsi Center and they very kindly explained to me that the Arby's in the Pepsi Center are owned by Aramark and Aramark makes the decision to not redeem those tickets not Arby's. The people at Tickethorse did tell me when I was making my purchase that I could not redeem the meals at the Pepsi Center and it is printed on the meal ticket. I had a great time at the game and would definitely purchase this 4-pack again!

AvsFan
AvsFan

Because the food stands in the Pepsi Center are operated by Aramark, not Arby's.  Aramark will not discount their food.......

Adam Perry
Adam Perry

Also, the Avalanche did very kindly give my family four complimentary tickets to an upcoming game in exchange for the confusing experience detailed in this article. Can't complain about that.

MFriedman
MFriedman

You should have known you'd get exactly the value of 4 Arby's Roast Beef sandwiches with your purchase:  $0.  If you really want change, you should demand the Avalanche go back to the Gold Standard of fast-food trading;  Good Times Burgers.

shram
shram

well jesus Perry, you should have put this in the article where people can see it.  All they really owed you was the difference between Pepsi Center Arby's costs and non-Pepsi Center Arby's costs.  I'd say they made good.

Adam Perry
Adam Perry

they called back about the tickets after I'd sent the article in. and yes, they made good on my bad experience with faulty advertising. i just hope all the advertising is improved to make it 100% clear the food included is not available at the game.

Natalie Shanteau
Natalie Shanteau

Wow! Thank you for this information - I would have NEVER thought that this deal would not allow you to eat at the arena except for maybe the curly fries thing as the Arby's in the Can do not sell fries (WTF is with that anyway?). You would think that the Avalanche club would really do their homework before offering this deal to us middleclass fans - whom by the way - the Avalanche need to get back into the arena. Hopefully you opening their eyes will help this be avoided in the future and the organization look more carefully at these deals they pass on.

Adam Perry
Adam Perry

we'll see if the print advertisement in the local newspapers is changed to include a note about the food part of the deal not being available at the game. that would be a classy move.

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