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Reader: Print is dead, and someone should tell the Denver Post

Greg Moore.
Our item about the elimination of a stand-alone Travel section in the Denver Post's Sunday paper speaks to the continuing challenges facing traditional media organs.

This development sparked one reader to wonder why the Post hasn't gone entirely digital.

eCurmudgeon writes:

Someone explain to me again exactly why the Denver Post continues to print on dead tree?

These days, any news organization with a clue would move exclusively to the web and mobile apps. It's far less expensive than physical printing and delivery, better for the environment, and most important of all focuses advertising resources towards a demographic with the disposable income to buy iPhones and the like.

For more memorable takes, visit our Comment of the Day archive.


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8 comments
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Richie
Richie

Hmm, Post's print circulation just went up. Guess they're not the ones who need to get a clue

Ink Stained Wretch
Ink Stained Wretch

Sheer genius. Clearly, there's nobody at the Post "with a clue." Never mind the other commenter who explained the economics of print advertising later on.

Guest
Guest

Well, that question has been answered, as the new publisher has made it abundantly clear (chronicled by Westword) that digital is the future of the paper. There's still room for a print product with more in-depth work -- I just don't understand why they're publishing daily still in a print format. How has the Detroit experiment gone of publishing print just a few days a week?

Michael Roberts
Michael Roberts

There's some new math involved in the current figures, but no question the Post's latest circ figures seem to be holding up pretty well. Thanks for sharing your thoughts.

C.J.
C.J.

Good try, but no. This is the second reporting period in counting circulation differently, so you can't compare current figures to previous periods.

Here's a primer of how things are measured now.

http://www.poynter.org/latest-...

The story today was typical Post trying to spin the numbers in its favor while completely burying the nugget that you can't compare the circulation figures in this period to the same six months of last year.

Bob
Bob

What? Then why is there a constant drumbeat of a sinking ship over at the post, Michael? Where's the story commending the Post for its solid circulation figures? Where's the balance?

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