Sir Richard's brings one-for-one charity giving to condoms -- and one CU-Boulder dorm
The concept definitely appeals to Sean DePaula, a CU undergrad. As a project for a writing-and-rhetoric class, he and several fellow students will distribute Sir Richard's condoms in the lobby of the Williams Village North dormitory from 4:30 to 8:30 p.m. tomorrow, November 30.
"We have no affiliation with the company," DePaula says, "but everyone we've talked to has been really receptive to the message. We're encouraging freshmen to use a condom each and every time they have sex. Some people might consider a condom to be a barrier, but it's really a way of bringing couples together through enhanced trust. If you know your partner cares about protecting you, an increased level of trust comes along with it."
Sir Richard's is supplying the condoms for DePaula's project, as well as coupons and stickers featuring their unusual plaid design -- a look intended to differentiate the firm's products from those of competitors and create an image meant to appeal equally to men and women.
Even as DePaula and company are handing out condoms, Moscou notes that Sir Richard's will receive its final count of sales for the year to date. At that point, an equivalent order will be shipped to Haiti under the auspices of Partners in Health, an organization with which the company is partnering for distribution and more. "We don't pretend to be experts on Haiti," Moscou concedes. "But Partners in Health are experts. We've reached out to them and other people there -- artists, local social activists -- with humility and respect, and said, 'Help us.' And that's what they're doing.
"We're trying to change the culture there and here," he adds. "We're trying to say, 'Here's something cool that will resonate in Haiti the same way it does in the U.S.'"
And, presumably, in the lobby of a Boulder dorm.
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