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Sir Richard's brings one-for-one charity giving to condoms -- and one CU-Boulder dorm


williams village.jpg
Williams Village.
This concept naturally appeals to college students, who Moscou says began contacting the company when its products first became available earlier this year. From this outreach, Sir Richard's has developed a so-called "envoy" program, in which students on 25 campuses around the country, including CU-Boulder, volunteer to distribute condoms and spread the firm's theme of responsibility in the bedroom and beyond.

The concept definitely appeals to Sean DePaula, a CU undergrad. As a project for a writing-and-rhetoric class, he and several fellow students will distribute Sir Richard's condoms in the lobby of the Williams Village North dormitory from 4:30 to 8:30 p.m. tomorrow, November 30.

"We have no affiliation with the company," DePaula says, "but everyone we've talked to has been really receptive to the message. We're encouraging freshmen to use a condom each and every time they have sex. Some people might consider a condom to be a barrier, but it's really a way of bringing couples together through enhanced trust. If you know your partner cares about protecting you, an increased level of trust comes along with it."

Sir Richard's is supplying the condoms for DePaula's project, as well as coupons and stickers featuring their unusual plaid design -- a look intended to differentiate the firm's products from those of competitors and create an image meant to appeal equally to men and women.

Even as DePaula and company are handing out condoms, Moscou notes that Sir Richard's will receive its final count of sales for the year to date. At that point, an equivalent order will be shipped to Haiti under the auspices of Partners in Health, an organization with which the company is partnering for distribution and more. "We don't pretend to be experts on Haiti," Moscou concedes. "But Partners in Health are experts. We've reached out to them and other people there -- artists, local social activists -- with humility and respect, and said, 'Help us.' And that's what they're doing.

"We're trying to change the culture there and here," he adds. "We're trying to say, 'Here's something cool that will resonate in Haiti the same way it does in the U.S.'"

And, presumably, in the lobby of a Boulder dorm.

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More from our Sports archive: "Tim Tebow, sacked 7 times, given week's worth of condoms for added protection (VIDEO)."



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2 comments
MikeZ
MikeZ

Way to go, Sean and your team! Who know how many pregancies and/or STD-infections you just prevented, by taking it upon yourself (you and your project partners, that is), by showing that rhetoric, the class you're in, is not just talk, but action, too.

CU students rock (safely!) :-)

MZ

Michael Roberts
Michael Roberts

Excellent post, Mike -- one we're going to make an upcoming Comment of the Day. Congrats.

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