Frontier Airlines magazine is heading off into the wild blue yonder

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What's next for Frontier Airlines? Charging to use the bathrooms? Selling off the mascot animals to a circus? The latest cost-cutting move for the onetime hometown airline is the end of its in-flight magazine: The Wild Blue Yonder is heading off into the mild blue yonder.

Here's the announcement from the publisher of the magazine's current incarnation:

To all our friends and advertisers: Due to Frontier Airlines' escalating fuel costs and the terms of our publishing agreement, the costs to distribute the Wild Blue Yonder magazine going forward is unsustainable. Therefore, this announcement is the official notice that effective December 31, 2011 we will cease publishing the Wild Blue Yonder magazine for Frontier Airlines. We are very sorry for any inconvenience this may cause you. Thank you all for your business and well wishes over the years, as this was a labor of love for all involved. All the best. David A. Henry Publisher

Frontier could still offer in-flight reading of another sort, of course. We've perused the pages of Frontier's in-flight magazine through several incarnations -- and airline ownerships. I still fondly recall the "From the Cockpit" feature penned by smiling Captain Chick Stevens in the '80s. And then there were the recipes offered by the wife of CEO Sam Addoms in the next era.

Two years ago, Republic Airways Holdings bested Southwest to acquire Frontier -- but Republic announced last month that it's now looking to sell the airline.

Don't expect to read about it in Wild Blue Yonder.

More from our Calhoun: Wake-Up Call archive: "Aurora wins another powerlifting trophy in redistricting fight."

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7 comments
Valery
Valery

I'm trying to locate an article in the Frontier Airlines Magazine about Lizzie Pfeiffer's (born 1863; died 1950) first airplane ride in about 1920.  I'm told it was a large article with pictures, but aside from that I don't know anything about it.  Lizzie Pfeiffer was my great grandmother and I'm tracing my genealogy.  Where are the archives of this magazine being housed?  I'm assuming that the name of the Magazine at that time was Wild Blue Yonder.

Valery 

RandyMackWren
RandyMackWren

Nancy Clark use to edit this rag, and I spent a summer exploring 7 flags over Elitches, and did a story for Nancy, that never was published, for the Wild Blue Yonder.  Probably because I wrote the truth, and Nancy was probably looking for the typical brochure bromide, that Denver publications are famous for.   Basically a polished and professional press release, that they can use to trap some kind of an advertising contract.   But it was fun to talk about that summer, as every one is always asking me, what I really do.   It is always nice to have an interesting answer.

Mike McClanahan
Mike McClanahan

Au contraire, Randy. I wrote many articles for Nancy @ WBY and she was always looking for something with a little edginess to it. The only times I got spiked was when someone "up the line" thought it was too controversial.

Mensaman
Mensaman

I've worked with Nancy -- and with WBY after the transition. No complaints, always on the up 'n up with me.

Samuel Stray
Samuel Stray

Lousy name for a magazine.Excellent name for the blue mustang.

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