Sports Authority Field at Mile High: Neighbors question the city's sign standards

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In its February newsletter, under the headline "PROPOSED SPORTS AUTHORITY SIGNS CONTROVERSIAL," local neighborhood organization the Sloan's Lake Citizens' Group encourages its membership to write the city in response to the potential additions to Sports Authority Field at Mile High. Because of its lighting and view plane implications, the issue has become a heated one in recent neighborhood discussions. implications, Tonight, the group will vote on an official stance.

The decision to come out in either support or opposition follows the same approach taken by a handful of other sites close to the stadium. In December, Jefferson Park United Neighbors voted 29 to 0 to oppose any additions to the stadium's existing sign plan, and at the January meeting of the Sloan's Lake Citizens' Group to discuss the changes, the general consensus was a negative one.

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A preview image of the proposed changes to the stadium's exterior.
In a letter written to Greg Savage, the city architect in charge of collecting opinions on the proposal for additional signage at the stadium, Sloan's Lake Vice President Dennis Cox addresses the issues the group plans to consider for its vote tonight. In it, the group raises objections to the idea of amending the original plans for the stadium that were approved by a vote from the public when the field was still owned by Invesco.

"The adverse affect on surrounding residential neighborhoods is evidenced by emphasizing the size of the structure and overly commercialize and dominate the predominantly single-family and small-scale business form and context," he writes. "The current stadium architecture blends with the sky and deemphasizes its size as much as it can to allow a transition to the neighborhood character."

Cox's statement of concerns echo those broached at the group's January meeting, which was attended by stadium general manager Andy Gorchov during his tour to speak with the stadium's neighbors. In particular, neighbors worry that the additional Sports Authority branding, which would appear on all sides of the stadium in addition to the upper rim of the stands, would encroach upon their skyline and interrupt the area view plane. Its significant increase in size presents an additional issue for neighbors upset that structural changes are possible without their direct approval.

"The proposed lettering on the upper curved band comprises 5,097 square feet with 4,281 square feet of the Sports Authority name represented or 84 percent of the sign area," the letter continues. "Does this mean that the amendment is over eighty times what is currently allowed? The precedent this amendment sets allows current and future sponsors to install even larger signage without public approval."

In preparation for the city's final ruling on the signage, which is scheduled to take place next week on February 15, the Sloan's Lake Citizens' Group presents questions for Savage and planning board officials. These are the same ones they raised at their meeting with Gorchov -- namely, how often the new signs would be illuminated and how this will factor into the level of safety in the surrounding area.

Click through to see the organization's letter in its entirety.

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