Eva Longoria and Obama campaign team up to promote women's issues in Colorado

Eva Longoria, Obama video in Spanish.jpg
Eva Longoria.
The Obama campaign is hoping to make news in Colorado for something other than today's presidential visit to the Waldo Canyon fire zone in the Springs. The fight for swing state votes will hit Wheat Ridge Sunday, when Obama staffers will join former Desperate Housewives star Eva Longoria for the launch of the campaign's national Women Vote 2012 Summit Tour.

"It's a fantastic state where we've had a lot of activity already [around women's issues]," Clo Ewing, an Obama campaign spokeswoman, says. "What better place to kick off than Colorado."

In addition to Longoria, whose pro-Obama video can be seen here, senior Democratic strategist Valerie Jarrett and Obama for America National Women's Vote Director Kate Chapek will be in town for the Wheat Ridge summit.

As Obama's Colorado team puts it in the press announcement, "This event is the official launch for the national Women Vote 2012 Summit Tour and will bring together senior campaign officials, community leaders and celebrities to discuss what's at stake this election year."

That's right, community leaders and celebs all in one place.

Ewing points to Obama's record with the Lilly Ledbetter Fair Pay Act, the first law he signed as president -- and a recurring talking point of the Obama campaign, which is of course emphasizing women's issues.

"There's a really strong distinction between where the president is on the issues and where Mitt Romney is on the issues. It's important to have that conversation. It's important that women and their families and voters know what's at stake," says Ewing, who also points out how Obama's Affordable Care Act -- which of course got major positive attention yesterday with the Supreme Court's much-anticipated ruling -- is an important policy for women's access to health care.

"Then you have Mitt Romney talking about repeal on day one," she says. "We want to make sure that the community knows...what's at stake going forward."

As the campaigns heats up this summer, we are likely to see more high-profile events from both sides in Colorado, where Obama's team has already been pouring a lot of money into TV ads.

This is not the first time Longoria, who is an official campaign co-chair, has promoted Obama's re-election. She's spoken frequently about women's and Latino issues (and we've seen in recent weeks that Colorado Democrats and Republicans are focused on appealing to Hispanic voters).

"She [Longoria] would be first person to say this -- volunteers are the backbone of this campaign, and she is one of those volunteers," Ewing notes. "Go out and see some of the canvassing: What you'll see is a room full of volunteers who are happy to do whatever, pick up phones, knock on doors, register voters. This campaign is definitely a campaign that believes we are stronger with our volunteer base.... She is part of that."

Celebrities -- they're just like the rest of us.

For a very different point of view, here's a statement shared with us this morning by Allie Brandenburger, a Romney campaign spokeswoman:

President Obama's economic policies of overspending and increasing debt are putting a financial burden on the next generation. Women in Colorado have suffered disproportionately in the Obama Economy -- 98,000 women are out of work and unemployment has increased since President Obama took office. Women realize Obama's presidency hasn't lived up to the promises of his 2008 campaign and they are looking for a leader like Mitt Romney who knows how to create jobs, balance the budget, and preserve the American dream for our children and grandchildren.

The summit event takes place from 12:30 p.m. to 2:30 p.m. Sunday, July 1, at the Wheat Ridge Recreation Center, 4005 Kipling Street. For more information, click here.

More from our Politics archive: "Supreme Court health care ruling: Advocates praise it, tout Colorado reforms"

Follow Sam Levin on Twitter at @SamTLevin.

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