Kim Kardashian-look dress didn't cause #Aurora to trend, Celeb Boutique admits
Prepare your jaw to drop.
Kim Kardashian.
In the wake of the shooting at the Aurora Town Center Century 16 during a midnight screening of The Dark Knight Rises, the word "Aurora" began to trend on Twitter. Shortly thereafter, Celeb Boutique speculated by tweet that the reason had to do with one of its dresses, dubbed Aurora and inspired by Kim Kardashian. Here's a screen capture of that post.
And here's the dress that definitely wasn't the reason for the trend:
Twitter Nation didn't take long to inform Celeb Boutique that "Aurora" was trending for reasons that had absolutely nothing to do with fashion. As such, the company pulled down the offending tweet and issued a number of Twitter mea culpas:
We apologise for our misunderstanding about Aurora. - CB
— Celeb Boutique (@celebboutique) July 20, 2012
We didn't check what the trend was about hence the confusion, again we do apologise.
— Celeb Boutique (@celebboutique) July 20, 2012
We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our
— Celeb Boutique (@celebboutique) July 20, 2012
social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive
— Celeb Boutique (@celebboutique) July 20, 2012
tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
— Celeb Boutique (@celebboutique) July 20, 2012
tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
— Celeb Boutique (@celebboutique) July 20, 2012
Not everyone was forgiving, as this reply indicates:
@celebboutique Fuck you and especially fuck Kim Kardashian.
— EminEm™ ︻╦╤─ (@ILoveBuschLight) July 20, 2012
Not that Kardashian can be blamed for this particular screw-up, which fits Celeb Boutique perfectly.
More from our News archive: "Aurora chief won't say whether alleged theater shooter James Holmes claimed to be the Joker."
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