Obama campaign ads in Denver target viewers of Judge Judy (and Divorce Court!)
As the Washington Post notes, a show like Judge Judy is watched by a large number of African Americans -- twice the average share for television in general -- and also disproportionately draws Hispanics, a key demographic Obama is targeting locally.
As was clear with Obama's visit to Denver on Wednesday, the president is also strongly pushing women's issues -- mirroring a tactic that Colorado Senator Michael Bennet used to successfully beat Republican challenger Ken Buck in 2010. The Post notes that three-quarters of the daytime television audience is female.
The KDVR file shows us that the Obama campaign has also bought ads during Regis & Kelly, Divorce Court, Judge Alex, X Factor, Hotel Hell, Swift Justice and more. In these four contracts at least, Judge Judy clearly sticks out the most.
At last check, Mitt Romney's campaign has no ad buys on record at KDVR.
It's worth noting that at the other Colorado Fox affiliates, in Colorado Springs/Pueblo (KXRM-TV), Fort Collins (KFCT) and Grand Junction (KFQX), there are no ad buys on record for Obama. That being said, because it's a new system for the stations -- which only has information from the last week-and-a-half -- we'd have to physically visit all these stations to get a better larger picture about campaign strategy.
Read the totals for the KDVR Obama files available online:
Four current contracts
7/31-8/13: 60 spots, $54,750
8/13-9/3, 230 spots, $108,975
8/4-8/10, 75 spots, $29,250
8/11-8/17, 60 spots, $22,600
Total: 425 spots, $215,575
Judge Judy buys within those four contracts
7/31-8/13, 4 spots, $1,200
7/31-8/13, 5 spots, $2,000
8/7-8/27, 16 spots, $2,400
8/7-9/3, 16 spots, $3,200
8/6-8/12, 5 spots, $750
8/6-8/12, 5 spots, $1,000
8/13-8/19, 4 spots, $600
8/13-8/19, 4 spots, $800
Total: 59 spots, $11,950
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