Cycling: Cruise, new Denver development, features free bikes, bike-themed artwork
Additionally, he will commission bike-related art in five different locations in the building. The deadline to submit artwork has passed and he is planning to announce winners this month.
"It has to be bicycle-themed, and I want it to be created by a local artist," says Schuetz, noting that he has already designated spaces for this art in specific spots in the building.
Even the large elevators in the building will accomodate bikes, he adds.
"I want people to feel comfortable bringing their bike right in the lobby," he says.
Schuetz says that he thinks now is the perfect time to develop this kind of project, given the growing momentum around cycling in the city.
"I went to get tied into that crowd. It's an important crowd here in Denver and it's getting bigger every year," he says. "Why not reach out to that market directly?"
Courtesy of Dan Schuetz Rendering of lobby.
That's also why he decided to name the project Cruise. "We think that cruiser bikes are synonymous with urban fun and sustainability -- it's a bit of an overused word, but bikes really are sustainable."
Other aspects of the site and its construction are green, too, he says, pointing out that the building uses efficient heating and cooling systems, low-VOC paints as part of an environmentally friendly project developed through "adaptive reuse" -- converting a preexisting structure.
"Right off the bat, we're way ahead," he says.
The structure has been around since 1969, and was at one point an assisted-living facility before becoming a research-and-development site. It then sat vacant for several years before Schuetz and his team purchased it.
Residents will start moving in next year.
Attracting a lot of people with common interests should help create more of a sense of community in the space than typical residential buildings, he believes.
"I have not heard of any building with a bicycle theme or anything close to it," he says. "I think this is the apartment equibvaent of an authentic, local place."
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