Denver Post's decision to sell stake in Colorado Rockies not sign of financial turmoil, CEO says
Could a paywall in which free online access would be restricted for non-subscribers be part of the structure going forward? Moss doesn't dismiss the possibility, but neither does he imply that such a move is inevitable.
"The company is doing testing in some of our smaller markets, but at this point, we have no plans for a paywall at the Post," he stresses. "We're evaluating it all the time, but we have no plans to do it anytime soon.
"I know there are many newspapers that have moved to a paywall, and we'll look at the successes they have. But the way I look at it, and the way John looks at it, is that we really believe that the win on the digital side is on the ad-revenue side. And as we continue to build the audience, it gives us that much more to sell advertisers. That's the model we're working on right now."
Why sell the piece of the Rockies, then, if everything is going so well? Moss reiterates that "it doesn't really fit with what our core business is" even as he makes it clear that attracting a buyer right away isn't an absolute necessity. In his words, "we're testing the waters, seeing if there's interest in it. If there is, we'll sell our minority stake, and if there isn't, we'll be happy to keep it."
Continue to read the Post's release about its growing audience.