Photo: John Hickenlooper poses with Cheetos, Goldfish and marijuana center owner

Denver Relief Consulting release:
Getting Serious About Legalization

Denver Relief Consulting Recognizes Humor in Legalization, But Calls for Serious Discussion

DENVER -- Nov. 13, 2012 -- Denver Relief Consulting understands that people are going to have a sense of humor about legalization of marijuana. That's why consultant Ean Seeb posed for a photo with Colorado Gov. John Hickenlooper on Thursday with bags of Cheetos and Goldfish.

The governor last week issued a tongue-in-cheek statement following approval by Colorado voters of Amendment 64, which legalized marijuana in the state. He joked, "Federal law still says marijuana is an illegal drug so don't break out the Cheetos or gold fish [sic] too quickly."

Clearly, Hickenlooper, a Democrat, was poking fun at cannabis users. But Denver Relief Consulting is highlighting the very serious message voters in Colorado, and also in Washington, sent to public officials on Tuesday: Regulate marijuana and reverse prohibition.

"At this point, we've all had our fun, but now it's time to get down to business together," commented Seeb. "With Gov. Hickenlooper's leadership, we can implement statutes and regulations that will immediately address the federal government's concerns, while respecting the will of 55 percent of Colorado voters. We made a clear choice on election night, and the governor has a unique opportunity to be on the right side of history and forge a sensible path forward."

Seeb caught up with Hickenlooper at a fundraiser at the Wings Over the Rockies Air and Space Museum, during which he approached the governor with a bag of Cheetos and a bag of Goldfish. The governor graciously agreed to take a photo with him.

Seeb is a co-owner of Denver Relief, one of Colorado's first medical marijuana centers, and also a partner at Denver Relief Consulting. The firm recently launched nationally, providing cannabis industry consulting based on nearly 10 years of experience in the burgeoning industry.

Denver Relief Consulting hopes that after the reality of legalization settles in, public officials begin to have a very serious conversation about the transition. Several federal lawmakers from Colorado have already begun that discussion. U.S. Reps. Diana DeGette, D-Denver, Jared Polis, D-Boulder, and Ed Perlmutter, D-Golden, are working on legislation that would allow states to establish their own marijuana laws without fear of federal interference. And the lawmakers expect to gain support from the Washington congressional delegation.

Also, California Gov. Jerry Brown, a Democrat, has signaled his support for state rights on the issue. In an interview with CNN, Brown said the federal government should respect the will of individual states on how to regulate marijuana.

Having worked with Colorado lawmakers on regulation of medical cannabis in the state - including retail - Denver Relief Consulting has assisted in crafting the most comprehensive cannabis regulation in the nation. The consulting firm looks forward to working with policymakers as they move forward with the transition.

And as cannabis businesses - both existing and forthcoming -- evolve along with the changing regulations, Denver Relief Consulting will be there to assist.

About Denver Relief Consulting

What started as Denver Relief, one of Colorado's first and most successful medical marijuana centers located at 1 Broadway, has blossomed into a consulting firm for all things cannabis. Denver Relief Consulting draws upon an extensive business model that includes everything from cultivation to sale. By connecting current and future business owners with a wealth of resources, and a formula for sustaining a marijuana business in a maze of regulatory and business uncertainty, clients are able to forge on with their plans without the fear and anxiety that can be associated with the marijuana industry. For more information, visit, or call 303-420-PLAN.

60 Minutes report:

More from our Marijuana archive: "Marijuana: John Hickenlooper stresses urgency in Amendment 64 call to Eric Holder."

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Rob Strong Paw Ruby
Rob Strong Paw Ruby

Who the fuck eats that shit when they're stoned??!! Bring on sushi and fried ice cream..


Hickenlooper is a fracking supporting, anti-legalization douchebag who tries to sweep police brutality under the table while catering to business cronies. He has no business being a governor, much less a mayor. Hickenloop needs to be shown the door OUT of Colorado


Asking the Feds on what they want to do is NOT leadership. Telling the Feds that they need to look into legalization along with ending prosecutions like Washington IS.


Chickenlooper: "Hey Holder, my State passed this pot thing"

Holder: "So?"

Chickenlooper: "So how can you help me crush it so that my beer making buddies keep making money peddling drugs (alcohol) to everyone in the country?"

Holder: "Don't worry, we got this"

Chickenlooper: "Kewl. Next time you are here, I'll get you some beer."


Looks like Denver Relief, or Consulting, or whatever is really trying to cash in on this thing. Good luck...


YUMMY MARIJUANA seeded snacks..QUANTUM LEAP BOYS..just pay me in CHIPS! 



Ben Barr
Ben Barr

Re-election in two years.


Here they are again, begging for more regulation. Won't they ever learn?


Well, I guess this "industry elitist" has done well with the government putting in new regulations to shut down his competition over the past few years. He's one of the few dispensaries still standing, so I guess it makes sense he would beg for more regulation, now that it looks like he might get more competition.


The only way to take the Greed out of the Weed is to achieve true legalization, when no one gets busted or fined or harassed for weed ever for any reason, as long as they don't harm others.


The path to true legalization just got a lot tougher now that we have these pot clowns funding the armed regulators to go after the true legalizers.


But that's what you voted for when you voted for A64, so Sieg Heil!

Benjamin Bradburn
Benjamin Bradburn

He's not a bad guy and he wants to be re-elected. To be fair to him, he was scared of the legal battle headed or way. Unlike many other politicians though, he can admit when he's wrong and accept the will of his constituents. Good on him.

Natasha Schwertley
Natasha Schwertley

He's smart. He knows he's lost this one but now wants to be on the right side of history. CO will pass him up next election if he's not.

Justin Novak
Justin Novak

He's probably softening his position, he's most likely in damage control after basically insulting all the voters that passed 64. I think he's a douche personally.

DonkeyHotay topcommenter



Regulation Works! ... for the Regulators.


Büch Dich !!


 @DonkeyHotay  @R.E. STFU Correy Donahue. You fled America. Take your opinions with your dumbass. That mean jack-shite in Colorado

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