Photos: 300 Blockbusters closing in weeks, no word yet how many in Colorado
Even so, Hall insists that Dish hasn't given up on the brick-and-mortar model for Blockbuster. "The strategy from the beginning has been to evaluate stores on a case-by-case basis as far as their overall performance, and we'll continue to do that," he says. "The goal of the business is obviously to remain profitable or to at least break even. That's the goal moving forward."
Now, of course, there are plenty of other video delivery methods than driving to a shop and renting a physical disc that must be returned -- not just Netflix, but various online and Video On Demand services as well. But Hall says "we still see value in the Blockbuster brand. We think we can look for a multitude of ways to deliver on the brand promise to consumers. Those options could include stores, by mail or other options that bring Blockbuster's services to our customers.
Photo by Natalie Gonzalez Hickenlooper and Ergen were joined by new Dish/Blockbuster mascot Hopper.
"We've said all along this process would be taking place," Hall adds. "We've seen it happen over the past year, and we'll continue to be evaluating stores and making sure they're operating at a profitable level."
And if they're not, the stores will be shuttered, taking employment opportunities with them. Estimated job losses associated with the 300 forthcoming store closures: 3,000.
Which won't be offset by that promised 150.
More from our Media archive: "Governor Hickenlooper cuts the ribbon for Blockbuster's new Colorado headquarters."