One million condoms: A gift of Valentine's Day love from Sir Richard's to Haiti
Sir Richard's Condoms is the TOMS Shoes of love gloves: For each condom purchased, the Boulder-based company gives away one in a developing country. On Valentine's Day 2012, that meant announcing a 500,000 condom donation to Haiti. And this February 14, Sir Richard's is doubling the struggling island nation's pleasure, with a one-million condom donation -- almost.
Big photos below.
"It's just under a million," concedes Jim Moscou, the CEO of Sir Richard's. "But we round up."
When it comes to condom donations, size matters -- and the fact that Sir Richard's is able to give away nearly twice as many as this time last year shows that the firm is, well, growing.
"We're doing great," Moscou confirms. "But what's exciting about it is, this is a community. The more people who purchase our product and kind of join this mission we're all focused on, the more contribute. So this is a direct result of people buying more of our condoms, which is very humbling."
A pictograph on the back of KORE condoms is important, Moscou says, because it ensures they're used properly.
When the average person thinks about condoms, they envision...well, you know. But Moscou sees beyond the obvious. Way beyond.
"I tell people that if everyone bought our condoms, we could really change the world," he allows. "There's a massive global shortage of condoms in these developing countries, and condoms are the only way to immediately drop HIV, STD and unintended pregnancy indicators there. It's a simple concept, but it can have a dramatic impact on the toll these diseases and unintended pregnancy take."
The front of the KORE condoms package.
In Haiti, there are even more complications. "All the brands you see are either Western brands that are typically unaffordable for the average person, or they're these Chinese-made, very poor-quality condoms distributed by well-intentioned NGO (non-governmental) groups that no one wants to use," Moscou points out.
Continue for more about Sir Richard's condoms, including three videos.