One million condoms: A gift of Valentine's Day love from Sir Richard's to Haiti
|A banner from the Sir Richard's Facebook page.|
Moscou has seen these areas himself; he stresses that Sir Richard's is working on the ground with groups in Haiti, not simply boxing up a bunch of condoms in Boulder and calling UPS. And while he can't predict how many condoms the company will donate next Valentine's Day, he says, "I think it's going to be a great year for us, as we step into more mass retailers and people see not only what we're doing but how we're doing it. It's just a really exciting business model, and we hope a lot of people see it and switch to Sir Richard's."
That's the long and short of it.
Look below to see three Sir Richard's videos about the Haiti project.
More from our Business archive: "Sir Richard's brings one-for-one charity giving to condoms -- and one CU-Boulder dorm."