Top

blog

Stories

 

One million condoms: A gift of Valentine's Day love from Sir Richard's to Haiti


sir richards one million condoms.jpg
A banner from the Sir Richard's Facebook page.
With that in mind, Sir Richard's has developed its own Haitian brand: KORE, a slang term that means, roughly, "I've got your back." By offering people in Haiti a product that literally speaks to them in their language, Moscou believes "we can accelerate positive social impact. We believe here in the U.S., and in the U.K., where we just launched, there's room for a new conversation about condoms that can lead to greater usage. And we think the same respect can be brought to the toughest neighborhoods of Port-au Prince."

Moscou has seen these areas himself; he stresses that Sir Richard's is working on the ground with groups in Haiti, not simply boxing up a bunch of condoms in Boulder and calling UPS. And while he can't predict how many condoms the company will donate next Valentine's Day, he says, "I think it's going to be a great year for us, as we step into more mass retailers and people see not only what we're doing but how we're doing it. It's just a really exciting business model, and we hope a lot of people see it and switch to Sir Richard's."

That's the long and short of it.

Look below to see three Sir Richard's videos about the Haiti project.

Haiti & KORE: Mirebalais National Teaching Hospital from Sir Richard's Condom Company on Vimeo.

Haiti & KORE: The Graffiti Artist from Sir Richard's Condom Company on Vimeo.

Sir Richard's, Our Story and Haiti from Sir Richard's Condom Company on Vimeo.

More from our Business archive: "Sir Richard's brings one-for-one charity giving to condoms -- and one CU-Boulder dorm."



Sponsor Content

My Voice Nation Help
2 comments
instntkrma
instntkrma

is it an honor for a country to be the recipient of a million condoms?


Juan_Leg
Juan_Leg

@instntkrma  That's my question as well .  We are talking borderline insulting the receiving people as our personal 'back-door' approach to their nation's population control .

Now Trending

Denver Concert Tickets

From the Vault

 

Loading...