Marijuana tour company touts 4/20 in Colorado for World Cannabis Week
But the folks behind a company called My 420 Tours aren't waiting for lawmakers to sign off. They're actively promoting an April 17-23 vacation package they're calling World Cannabis Week, replete with events aplenty to captivate and entertain travelers with a taste for ganja.
Matt Brown, one of the principals behind My 420 Tours, will be familiar to longtime members of the marijuana community. He first stepped into the spotlight in 2009 as the executive director of Coloradans for Marijuana Regulation (CMMR), a business group that lobbied for legislation to empower the MMJ industry.
As such, he was a key player during the regulatory bill's progress through the Colorado general assembly, and he celebrated its passage in May 2010. But right around the moment of victory, CMMR imploded amid charges, counter-charges, backbiting and bad blood, leaving Brown on the outside looking in. The organization ultimately folded in February 2011, with Brown's successor, Betty Aldworth, moving on to become communications director for the Amendment 64 campaign.
As for Brown, he says he was "hired by the group that bought Full Spectrum Labs. My job was to figure out the science and make products. But by early 2011, we realized that no matter how much state licensing existed, federal repercussions to do research were too severe" -- so Brown and company relocated to Canada, where such testing is allowed.
Over the next year-plus, Brown worked for that firm, followed by "another natural health-products company." But the passage of Amendment 64 called him back to Colorado. "It opened up a lot of exciting possibilities," he notes -- among them My 420 Tours and World Cannabis Week.
"It's intended for people from out of state, and particularly on the East Coast, who don't have any idea of what's really going on here beyond what they've seen in the news," Brown says. "They're blown away by what Colorado is doing, but they don't know how to experience it."
How's the tour package work?
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