What makes Colorado Colorado? New state branding effort wants to know
Endless vistas of the mountains and plains? Endless pours of craft beers? Endless protests about gun-control laws? What makes Colorado Colorado? That's what the state plans to find out with Making Colorado, an ambitious branding effort being announced today by Governor John Hickenlooper and Aaron Kennedy, Colorado's chief marketing officer, who also happens to be the founder of Noodles & Company. The project boasts a top-notch team of local talent as well as an interactive website, makingcolorado.gov where you can offer your own answer to "What makes Colorado Colorado?"
makingcolorado.gov Aaron Kennedy, brand man.
That website invites you to "share a photo or a tweet that represents what Colorado means to you. It can be a restaurant, a business, a person, an invention -- anything at all. Your submission will be added to the library that our designers will use to create Colorado's new look and feel."
It also has a blog with profiles of Coloradans -- including this bio of Aaron Kennedy:
What brought you to Colorado?:We'll be working on our own top-ten list of What Makes Colorado Colorado (and feel free to put your own suggestions in the comment section below).
Well, my great grandparents, grandparents and wife are all from Boulder. So when I first visited Colorado, it felt like home to me. However, I didn't have a clear professional entry point, so I remained at my job in New York and commuted until the lightning bolt struck to create Noodles & Company. I was going to move to paradise and launch one of the nation's first quick-casual restaurant chains in a state that would embrace high-quality food served swiftly -- where people care about fitness, health and quality food. So I moved here in 1993 and have never looked back!
What makes Colorado Colorado for you?
Colorado inspires me! I look at the mountains, the brilliant blue sky, the hiking trails out the back door, the supportive people, the scrumptious culinary options, and I am invigorated to be my best. To be a great husband, father, co-worker, leader, innovator, and to hike and bike and create and speak up and help out and hug my kids. That's why I'm here and why I'll never leave.
Continue to read the official announcement of the state's "Inclusive Branding Initiative."