What makes Colorado Colorado? New state branding effort wants to know

aaron kennedy_opt.jpg
Aaron Kennedy, brand man.
Endless vistas of the mountains and plains? Endless pours of craft beers? Endless protests about gun-control laws? What makes Colorado Colorado? That's what the state plans to find out with Making Colorado, an ambitious branding effort being announced today by Governor John Hickenlooper and Aaron Kennedy, Colorado's chief marketing officer, who also happens to be the founder of Noodles & Company. The project boasts a top-notch team of local talent as well as an interactive website, where you can offer your own answer to "What makes Colorado Colorado?"

That website invites you to "share a photo or a tweet that represents what Colorado means to you. It can be a restaurant, a business, a person, an invention -- anything at all. Your submission will be added to the library that our designers will use to create Colorado's new look and feel."

It also has a blog with profiles of Coloradans -- including this bio of Aaron Kennedy:

What brought you to Colorado?:
Well, my great grandparents, grandparents and wife are all from Boulder. So when I first visited Colorado, it felt like home to me. However, I didn't have a clear professional entry point, so I remained at my job in New York and commuted until the lightning bolt struck to create Noodles & Company. I was going to move to paradise and launch one of the nation's first quick-casual restaurant chains in a state that would embrace high-quality food served swiftly -- where people care about fitness, health and quality food. So I moved here in 1993 and have never looked back!

What makes Colorado Colorado for you?
Colorado inspires me! I look at the mountains, the brilliant blue sky, the hiking trails out the back door, the supportive people, the scrumptious culinary options, and I am invigorated to be my best. To be a great husband, father, co-worker, leader, innovator, and to hike and bike and create and speak up and help out and hug my kids. That's why I'm here and why I'll never leave.

We'll be working on our own top-ten list of What Makes Colorado Colorado (and feel free to put your own suggestions in the comment section below).

Continue to read the official announcement of the state's "Inclusive Branding Initiative."

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LAWL the Jackass is still crying. Wonder how long it is going to cry. Gotta be Guiness World Record material....longest continuous crying fit.

Cognitive_Dissident topcommenter

Well, it used to be a higher than average amount of freedom from encroachments on the left and the right.

Those were the days.

DonkeyHotay topcommenter

More bong-sucking stoner simpletons per capita than any other state.

DonkeyHotay topcommenter


Neither Oregon or California were STUPID enough to enact a PRO-law Enforcement, Prohibitionist piece of crap like A64.

Washington, not so much.

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