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Colorado's new logo, the Peak, inspires peak parodies

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The "Peak." That's what Colorado's new logo has been dubbed -- officially, at least. But plenty of people have their own, unofficial nicknames for the green-and-white triangle introduced yesterday by brandcolorado.gov as the state's next brand. When we reported yesterday on the new slogan, "It's our nature," readers also weighed in on the logo. "Dull mountain triangle" was the most polite review; "godawful" and "frickin' road sign" were more typical. But at least the Peak has inspired a peak parody.

The just-released image has already inspired not just snickers, but spoofs. "I like my version better," says the Rev. B. Baker. "Cannabis, it's our nature in Colorado!" He's posted it on his Facebook page and says, "Feel free to spread it far and wide!"

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Have you seen other parodies of the Peak? Created your own? Post them below.

And remember, it's our nature to be creative cusses here in Colorado.

More from the Calhoun Wake-Up Call archive: "Nine new states that could secede from the state."


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24 comments
Leigh77
Leigh77

what about this one?

tsewasil
tsewasil

I do not like the new logo at all, I completely agree it looks like a warning sign not to come here, the opposite of the intent.

I also find it ironic that the logo/warning sign's launch corresponds to a week when we hit national news with loss of life, flooding, road closures and homes and businesses washed away. Probably not the most auspicious beginning for the new logo.

GFTW
GFTW

hurr durr

Chris Dixon
Chris Dixon

This could be improved, design wise, by removing the "CO" and using the traditional "C" with the gold orb in the centre of it. Just saying, it's about HERITAGE, something people from outside the state simply do not understand. We had a school president who was from Boston, who was clueless about what parents in Colorado wanted. This person who designed the sign also does not understand the state.

Chris Garrow
Chris Garrow

I work in retail, and over the last ten years I have seen a huge increase in sales with anything and everything that features a CO. flag on it. It is my understanding that our current flag/logo is owned by the people(demanded in the contract by the original commissioned artist), not the state.(so any small-business owner can use it) With this in mind, it seems to be a blatant move by the state to monopolize/capitalize on the Colorado lifestyle. Also, the O.G. flag/logo is sooooo much cooler.

Carla J. Turner
Carla J. Turner

So, I'm wondering - - many folks have pointed out the similarity in the new tag line for Colorado and the current tag line for Cabela's. Cabela's has built two massive stores recently in Colorado (Thornton & Lone Tree) - - is this a bargain made between the state of Colorado and Cabela's to cross-market? Too paranoid? :)

Aaron Koenigseker
Aaron Koenigseker

It's a LOGO, it's not supposed to be fancy or intricate. The Olympic rings, the Apple 'apple' and the Ford oval are logos as well and fulfill their purpose and are immediately recognizable. This is a simple, effective and eminently usable design. And no, I don't know who made this or work for the CO state government in any way. Just someone with some perspective.

GulliverK
GulliverK

While everyone has their opinions of course, can we keep in mind that this is a logo - not a new flag, cover photo or mural in the state capital.  A logo by definition is "a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.."  It is supposed to be easily identifiable, usable and marketable.  Now if they were suggesting replacing our awesome flag with this logo, then you would have a case, but that is simply not the case.  The Olympic rings are a logo as is the Apple 'apple'.  Do they say much compared to a full picture or treatise - of course not, that's not their job.  Keep things in perspective a little.  Disclaimer I actually kind of like it.

r0b0tgrl
r0b0tgrl

I've followed the state's rebranding process since its conception a year ago. I was very excited at the idea of a comprehensive brand created by a very talented team of designers, all with inspiration from CO residents. However, when the top 3 brand identity choices were revealed a few months ago, I was highly disappointed… not in the designers themselves, but in the fact that the creativity was very obviously restrained.


Based on the "top 3" identity packages they chose from, it seemed to me (and I wasn't there, so I could be completely wrong) that the person who was giving the designers direction was not a creative person…. not to mention, it was a government project. I don't mean to generalize, but very rarely do I see great design come out of a government institution, and I'm sure it's safe to say that we have some "old school" people/ideas/opinions in there (I shudder to think of the back-and-forth that must've ensued between the designers and their "overseer").


Therefore, I'm not surprised that Colorado's new "brand" is underwhelming. To most of us, it's too boring and simple, and doesn't seem to evoke our opinion of our great state. However, if you were to look at it from the government's perspective…. to them, it's probably….


Edgy - "It's not just our flag so it's instantly more creative! And it kinda sorta looks like a mountain! Weee!"


Simple - "Triangles are easily recognizable! And it's green like our license plates! And look! Look, with only one more shape it turns the triangle into a mountain! And it's still just an easy shape!"


Flexible and sustainable - "We can put a 1-color logo on anything! And we can easily put words to fit whatever underneath it! And it won't look old in a few years because it's already pretty boring!"


Now, I don't want to bash the designer. It was actually a pretty cohesive idea and I can definitely see the appeal. Simplicity is important and I thought he/she did a great job of including a TON of implicit values and emotions and opinions into the design. And between the "top 3" I saw a few months ago, this was definitely the most logical choice.


However, I do think that it all came down to the opinions of some non-creatives who put the wants and needs of the State Office first, before truly valuing the design.


TxTransplant.
TxTransplant.

Put the road number beneath and there ya go!

Jim Rodriguez
Jim Rodriguez

This is crap and it's an insult to folks in the world of marketing. Also can't wait until Cabala's sues for copy write on the tag. "It's our Nature"

Judd Golden
Judd Golden

not sure about this one....lots of consultants decide this was it, but ...

Kristina Gorman
Kristina Gorman

it's ugly , maybe they should waste some money on schools , you know maybe some a/c , um ya

emberstudio
emberstudio

@Chris Dixon Well, to be fair, it was designed by a group of 12 people from Colorado. I don't think it was an issue of being done by people not from within the state and who don't understand it. 

michael.roberts
michael.roberts moderator editortopcommenter

@Jim Rodriguez The Cabela's slogan is a little too close for comfort, isn't it? Thanks for posting, Jim.

michael.roberts
michael.roberts moderator editortopcommenter

@Kristina Gorman Some a/c in schools would be a pretty good idea about now. Thanks for posting, Kristina.

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