Should Colorado's new slogan be "It's all downhill from here"?

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When Colorado's new brand is introduced next week, it will have a brand-spanking new tag line to go with it. Last month makingcolorado.com, the website that's been collecting input and keeping people posted on the project's progress, listed two possibilities that sounded like Cialis ads: "Rise" and "Ever Upwards." Those no longer appear on the site (though you can still see many other nominations submitted by creative Coloradans), but last week we were leaked a few more equally uninspiring finalists: "It's In Our Nature," "Live the Life You Want" and "Rising."

Is it too late to nominate one more? "Colorado: It's all downhill from here."

It's got everything: humor, a reference to altitude that does not include the word "high" (a no-no, given official concerns that this state already looks too cannabis-crazy), and a true Colorado character behind it.

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Doug Campbell.
The proposed slogan comes from Doug Campbell, head of this state's chapter of the American Constitution Party, and the man who stepped aside to allow Tom Tancredo to pick his own running mate when Tancredo made his attention- and vote-grabbing run for governor as the American Constitution Party's candidate in 2010. Democrat John Hickenlooper won that race, but since Tancredo wound up with over 36 percent of the vote, the American Constitution Party is now a major political party in this state, a development Campbell does not love.

"We are forced into running our party the way the Democrats and the Republicans tell us to run our party," he says. "We're forced to follow the same statutes that they created for themselves, instead of running our party the way we want to run it.... We've had zero benefit."

But while he does not love being head of a minor major political party, "we love Colorado," Campbell says.

And he thinks his proposed slogan captures that. "It's a top of-the-world kind of thing," he says. "Colorado has the majority of Fourteeners in the country, and the headwaters of at least six or seven major rivers. We have more ski areas than any other state, and it occured to me that our airport is the highest-altitude international airport in the country. Hey -- it is all downhill from here."

More from the Calhoun Wake-Up Call archive: "Nine new states that could secede from the state."

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28 comments
contender
contender

How about "Colorado: Don't forget half is flat stinky wasteland." 

Dan Smith
Dan Smith

Why don't you just go back to Cali.Colorado was a great state till you lefties started moving in

Luke Bochmann
Luke Bochmann

Wow Westwood!!! You have really been scraping the bottom of the barrel with these articles. You're better than that Westwood.

Jenni Hunter Burger
Jenni Hunter Burger

I just want to say to all of you that are haters of Colorado -get the f out - we don't need you here.

Algernon Moncrief
Algernon Moncrief

Since Colorado is currently trying to break its pension contracts, here's the new state motto: Colorado, The Welcher State. Friend Save Pera Cola.

Ian Williams
Ian Williams

How about "Invesco State at Colorado" Or "Texicalirado - Eviscerate All Natives!" Just thinking along the same lines here...

Russ Hollar
Russ Hollar

Libtards have essentially made that the case.

Dan Smith
Dan Smith

Sadly thanks to the leftist Democrats, the future of Colorado is downhill

Lixx Barrow
Lixx Barrow

I don't think we need a new logo, but ..."how many more miles to the top"

Aaron Elam
Aaron Elam

"We want your money" Thank you.. Get out. "We got hosed Tommy"

Ed Haas
Ed Haas

Colorado: At least we're not Kansas.

Nicholas Richter
Nicholas Richter

Hit the slopes and get high, or walk the green mile and get higher.

Sean Bracken
Sean Bracken

Haha, really. But seriously, I think any state could use that slogan.

Satanofonic
Satanofonic

@Luke Bochmann It's WestWORD. "I'd like to buy an 'R', Pat!"

fishingblues
fishingblues topcommenter

@Algernon Moncrief      Jazus! What a freaking whiner.  Do you ever comment on anything  other than PERA?  

fishingblues
fishingblues topcommenter

@Diane Stinson                riddens?        

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