Colorado's new slogan is "It's Our Nature" -- calling Cabela's!
Here in Colorado, it's in our nature to fight for the state we love -- and to get quite cranky when we see something that we don't think does this state justice. For the past year, Colorado chief marketing officer Aaron Kennedy has led an-all Colorado crew on what's billed as the most ambitious branding effort ever undertaken by a state. Colorado's new icon and slogan will be unveiled today at the Colorado Innovation Network Summit. The logo is a slight variation on the leaked finalists we revealed here last week. And the slogan? "It's Our Nature." Calling Cabela's!
Didn't any of that marketing crew working on the "brand created by Colorado to unite Colorado" have access to Google? There's an It's Our Nature store in Florida, and Portland, Oregon -- whose official slogan appears to be "Making a great place" -- recently did an entire It's Our Nature campaign. And then there's outdoor giant Cabela's, whose "It's in your nature" slogan is all over the place.
Some overlap is almost impossible to avoid, of course, but Cabela's just opened two much-ballyhooed new stores in the metro area (no, it's not a homegrown enterprise, unlike Colorado's new marketing campaign). And the Cabela's slogan has been pretty impossible to avoid, too.
There are even "It's in your nature" anthem videos on YouTube. Here's just one of them:
This is Colorado's explanation of the tagline:
"It's our nature" is at the heart of Colorado's new brand. Serving as the tagline, these three words symbolize the duality of our state--awe-inspiring scenery and life-loving people. It connects adventure with entrepreneurship, beauty with happiness and fresh air with creativity.If only.
When Utah -- one of the states Colorado competes with, especially when it comes to outdoor activities in, you know, nature -- discovered that its proposed slogan was too close to Colorado Ski Country's "Enter a Higher State," it went back to the drawing board.
It's in our nature to suggest Colorado do the same -- at least for its new slogan.
Continue for the official announcement from makingcolorado.com and a video about touting the new logo and brand.