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Colorado's new slogan is "It's Our Nature" -- calling Cabela's!

colorado.its.our.nature.logo.205x205.jpg
Videos below.
Here in Colorado, it's in our nature to fight for the state we love -- and to get quite cranky when we see something that we don't think does this state justice. For the past year, Colorado chief marketing officer Aaron Kennedy has led an-all Colorado crew on what's billed as the most ambitious branding effort ever undertaken by a state. Colorado's new icon and slogan will be unveiled today at the Colorado Innovation Network Summit. The logo is a slight variation on the leaked finalists we revealed here last week. And the slogan? "It's Our Nature." Calling Cabela's!

Didn't any of that marketing crew working on the "brand created by Colorado to unite Colorado" have access to Google? There's an It's Our Nature store in Florida, and Portland, Oregon -- whose official slogan appears to be "Making a great place" -- recently did an entire It's Our Nature campaign. And then there's outdoor giant Cabela's, whose "It's in your nature" slogan is all over the place.

Some overlap is almost impossible to avoid, of course, but Cabela's just opened two much-ballyhooed new stores in the metro area (no, it's not a homegrown enterprise, unlike Colorado's new marketing campaign). And the Cabela's slogan has been pretty impossible to avoid, too.

There are even "It's in your nature" anthem videos on YouTube. Here's just one of them:

This is Colorado's explanation of the tagline:

"It's our nature" is at the heart of Colorado's new brand. Serving as the tagline, these three words symbolize the duality of our state--awe-inspiring scenery and life-loving people. It connects adventure with entrepreneurship, beauty with happiness and fresh air with creativity.
If only.

When Utah -- one of the states Colorado competes with, especially when it comes to outdoor activities in, you know, nature -- discovered that its proposed slogan was too close to Colorado Ski Country's "Enter a Higher State," it went back to the drawing board.

It's in our nature to suggest Colorado do the same -- at least for its new slogan.

Continue for the official announcement from makingcolorado.com and a video about touting the new logo and brand.



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21 comments
lukejonathan
lukejonathan

this is the very reason i get annoyed at people who charge astronomical amounts for a design as lackluster as this.  As a graphic designer currently without a job in my field in colorado, this is a slap in the face.  Give me that money, I could do a much better job.

Joe Felice
Joe Felice

This is the most insipid and uninspiring thing I've ever seen. Did some high-school kid come up with it? I hope it didn't cost us too much! Oh, we got it for free, you say? Then we got our money's worth! Oh, and what about the 51st staters? Their flat land is not represented here. Oh boy, just wait till all 300 of them start in. . .

Danny Gillam
Danny Gillam

It only cost $800k to make. Definitely worth it. *rolls eyes* Could have offered all the area high schools a $10k scholarship to the winner and made a better logo. After living in CA and seeing how much money is wasted there, I can only fear that CO is going the same route.

Rev. B Baker
Rev. B Baker

Yeah the warning sign that everyone drives stoned in colorado LOL

Rev. B Baker
Rev. B Baker

i like my version better, Cannabis, itos our nature in colorado!

Blake Kimmel
Blake Kimmel

GOOOFUS. Quite a dull mountain triangle icon as well. Hope they didn't pay those guys too much.

fishingblues
fishingblues topcommenter

At least if the slogan were "It's Our nature Break", it would have made people think for a minute (love the double entendre).    Personally,  I think it sucks.  

Valerie Cates
Valerie Cates

It makes me sad. Why did they have to mess with a good thing? I know this is a trivial worry considering what is happening in the world but sometimes paying attention to these little things is important too. I am a native and have always loved seeing our beautiful colorful flag and my Never Summer sticker has Colorado colors on it. Now its kinda like yay...we have a road sign. Might as well make our state logo a mile marker.

Aaron LeForce
Aaron LeForce

you are right...it does look like a road sign. so disappointing. very un-colorfull and extremely un-Colorado!

rain
rain

"It's Our Nature" sounds a lot like "It's our damned nature, so get the hell out of here, tourists!"

Kevin O'Brien
Kevin O'Brien

That can be the logo and slogan for the new "North Colorado" if they can pass that one! They deserve such a grand design

BackOffImStarving
BackOffImStarving topcommenter

I think our slogan should be, "More guns, crappier schools."

Valerie Cates
Valerie Cates

I hate it. They took the Color out of Colorado. Now we look like a fricken road sign.

Aaron LeForce
Aaron LeForce

slogan is terrible, and the logo is god-awlful. the flag was the shit...looked awesome on everything. having the abbreviations CO w/ colorado written underneath is just too busy.

michael.roberts
michael.roberts moderator editortopcommenter

@Valerie Cates Thanks for the post, Valerie. We're going to make it an upcoming Comment of the Day. Much appreciated.

rain
rain

@Aaron LeForce Yeah, the logo looks like a warning sign.

 "Colorado - The Carbon Monoxide State"

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