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Photos: Colorado's new logo inspires more Peak parodies

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The marketing mavens behind makingcolorado.gov, the state's rebranding campaign, quickly realized they needed to emphasize altitude. Colorado is "king of the mountains," points out Aaron Kennedy, the state's chief marketing officer. Still, pushing altitude also created another dilemma: They didn't want a logo-slogan combo that might confuse being in the highest state with getting high. But the Colorado lovers who quickly created parodies of the new brand were under no such restrictions.

When polling residents about the campaign, "quite a number of contributions referred to Amendment 64," Kennedy admits. "But the mountains capture people's hearts."

And so do the brand parodies that started popping up as soon as the new brand was announced -- several of which emphasize a real Rocky Mountain high. Attorney Robert Corry sent us this variation on the new logo, created by associate Travis Simpson, a lawyer and award-winning artist, with an accompanying variation on the "It's Our Nature" slogan: "The Shit's Our Nature!"

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Other parodies stuck to the simple and sweet:

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And another one simply pointed out strange coincidences in signs that already existed. No creative work was needed for this:

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Have you found more logo similarities/parodies? Post them below. And by the way, isn't that the state flag that's still the logo on the home page of makingcolorado.gov?

More from the Calhoun Wake-Up Call archive: "Nine new states that could secede from the state."


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14 comments
Leigh77
Leigh77

They manipulated the research to justify eliminating use of the flag as part of the logo. This, because Governor Hickenlooper may run for President and wants to distance himself from the marijuana industry. The flag is public property and cannot be trademarked. The green triangle can and is trademarked, and will not be available to this "federally-illegal" industry. They don't really care that people from Colorado can't stand the new logo because the real audience is people outside of Colorado that they want to move here and stimulate the economy. This could have had tremendous value in terms of a buy-local campaign. Shouldn't that have been the point? Now it has seriously upset residents and the Denver Post who feel excluding the flag ignores our heritage. The Governor (a non-native) has made a bad move with this decision. Now the whole thing will probably die instead of be corrected as that will only highlight how much money he has wasted under false pretenses. That's the real story.

Leigh

Kristina Gorman
Kristina Gorman

another fine example of spending tax payers money on useless bs , wasteful , especially since so many schools in Denver need a/c ,

Michael Sabin
Michael Sabin

As the Colorado governor works, he probably consulted a very expensive New York marketing company....maybe friends of Bloomie...

Patrick O'Reilly
Patrick O'Reilly

Fred, I've seen figures quoted in discussions about it that range between $1.1 million to $1.3 million, but I have not verified this. But, by government boondoggle standards, that may be "about right."

GFTW
GFTW

Lame. All of them.

Fred Kaplan
Fred Kaplan

I have not seen any mention of how much $$$$ this design and consulting fees cost. Looks like a information sign you would find on a road, NOT a logo r marketing campaign graphic.

Michael Beckerman
Michael Beckerman

This is not a good logo at all. I sure hope the drop this. I'm sure we can do better than this one.

Danny Gillam
Danny Gillam

Please keep the logo, the last thing we need is to waste yet another million dollars. Colorado doesn't need a logo to express it's awesomeness. I've lived in a lot of states and this by far is the best.

Michael Ulm
Michael Ulm

Geez I'm glad I'm going into Graphic Design cause obviously Colorado needs help in that department. '-'

Karen Erickson
Karen Erickson

The only place this will be seen is on my new toilet paper.

Divad Mcpot
Divad Mcpot

to much weed Colorado too much strong weed ,, see what's happening jjj

Jean Hawk
Jean Hawk

New logo sucks. Bring back our old logo for our beautiful state!!!!

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