Video of the Day: New Era's takedown of Xcel-linked ballot measure goes viral

Categories: Environment, Video
Video below.
In 2011, Boulderites voted to take care of their own power needs, giving Xcel Energy the boot. Now, New Era Colorado, a pro-municipal-energy outfit, says Question 310, an Xcel-linked measure on the November ballot, may undo the entire project. To fight back, New Era created a video casting the battle in David-and-Goliath terms, and when it was shared by Upworthy, it went viral, racking up 500,000-plus views and pushing an Indiegogo campaign with a $40,000 goal over $120K. What spurred so many to open their wallets? See for yourself below.

More from our Business archive circa April 2012: "Xcel Energy not amused by April Fool's Day letters about Boulder power cuts."

Sponsor Content

My Voice Nation Help
Ian StClair
Ian StClair

Nice, just got the process started for solar this week.

Now Trending

Denver Concert Tickets

From the Vault