Talking urinal cakes' safety message relieving bar-goers or pissing them off?

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Photos, video, audio below.
During the "Heat is On" Labor Day enforcement period, the Colorado Department of Transportation reports 1,342 DUI arrests and nine fatalities thought to be alcohol-related.

These numbers represent a reduction from last year -- and a CDOT spokeswoman thinks one factor might be "interactive urinal communicators," aka talking urinal cakes that dispense a mid-stream safety message. But are the cakes working or pissing people off? Hear the recording and get more details below.

As we reported yesterday, a CDOT press release from last year calculated 1,440 DUI arrests during the 2012 Labor Day "Heat" campaign, conducted between August 17 and September 3, as compared to the aforementioned 1,342 from August 16 to September 3 of this year.

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A DUI checkpoint.
However, CDOT spokeswoman Emily Wilfong reveals that final figures put the 2012 arrest total at 1,508, considerably higher than first announced. She adds that 2012 saw thirteen alcohol-related fatalities over that span, four more than this year's nine.

"We would love to see the numbers even lower," Wilfong stresses. "Our goal is always zero fatalities. But we are pleased to see the numbers have decreased, and we do feel enforcement paired with a new education campaign contributed to it."

The aforementioned education campaign included the interactive urinal communicators, shorthanded as IUCs. But Wilfong says calling them talking urinal cakes is perfectly acceptable, and no wonder, since the recording they play actually makes a similar reference.

"Keep a constant stream on this urinal cake and let's see how drunk you are," intones the jaunty, tongue-in-cheek-sounding male narrator of the clip. He then rates various states of intoxication -- "Tipsy...charming...hamboned...uh, where are your pants?...winner!" -- accompanied by comic sound effects before delivering concluding words of wisdom: "Make sure you keep winning and get home safe. Drink and don't drive."

Click below to hear the fifteen-second sample for yourself.



Not every watering hole was outfitted with IUCs over recent weeks. Wilfong estimates that they were placed in about fifteen bars around the state, with approximately a dozen placed through CDOT's media-buying agency and a public-relation firm placing a handful of others at operations such as Mountain Sun Pub and Brewery in Boulder and Denver's Vine Street Pub & Brewery.

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The exterior of Vine Street Pub in Denver.
How was the reception to the chatty cakes? Well, 9News contacted a couple of them and discovered that an IUC was stolen from one and removed by management from another following customer complaints.

This reaction isn't unprecedented. Last year, a similar device was stolen from a bar in Michigan, whose transportation department also tried the tactic; we've got a video about that on view below.

Continue for more about interactive urinal cakes used by the Colorado Department of Transportation, including two videos.



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13 comments
Annette Cannon
Annette Cannon

Some people hate reality and they hate being responsible.

David Court
David Court

In most cases (as I note when in airports or stadiums) it's more about trying not to hit the floor apparently.

Anh Mai
Anh Mai

he's betting with you that he has a bigger one

Steven M Palmer
Steven M Palmer

To let you in on a bit of a men's secret - Never pee directly on the cake as it tends to splatter. :D

David Court
David Court

You run and get Gunnery Sergeant Hartman.

Kelly Lorraine
Kelly Lorraine

Yes I hear men do strange things when urinal cakes are involved. I, for one, am opposed to any concept uniting CAKE and bodily fluids. Yeesh.

Fred Kaplan
Fred Kaplan

Severl were stolen? How drunk or just crazy to stick your hand in a urinal to steal one of these? OOPS I forgot how many cell phones are dropped and retreived from toilets or urinals each year. What does it say about self respect or respect of others when your too important to hang up before peeing?

Daniel J. King IV
Daniel J. King IV

Obozo WANTS to START WWIII & Denver Westword 'piddles' with USELESS CRAP on urinal cakes ???

Jack Power
Jack Power

I wonder how this story came to be. Thanks Patty C!

Douglas Evans
Douglas Evans

I hate big brother but I would never pass up an opportunity to piss on him

John S. Schafluetzel
John S. Schafluetzel

"The HEAT IS ON?" When you pee? I hate to tell you this, but driving may not be the only thing you should avoid doing while drunk.

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