Video: Capitol Hill attack on brosurance campaign thrills group behind it

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Big photos, video below.
Last week, we introduced you to "Got Insurance?," a pro-Obamacare media campaign featuring a photo of three aging frat boys wilding out with a keg.

The campaign's Adam Fox told us at the time he was working to push the imagery through various social media platforms -- and yesterday, he got an unlikely assist from Representative Cory Gardner, whose decision to rip on the keg shot at a high-profile Capitol Hill hearing gave the campaign its biggest boost to date. See the video plus campaign photos below.

According to Fox, strategic engagement director for the Colorado Consumer Health Initiative, which assembled the campaign in conjunction with ProgressNow Colorado Education, the "Got Insurance?" messaging is focused on "active social media users that tend to be young adults, women and also communities of color that have high rates of un-insurance in Colorado and nationwide."

As such, the first wave of ads featured a couple of spots aimed at females, including ones featuring a young, pregnant woman and a Latino mom with a young child. But the rest targeted young, active men, with this one getting by far the most attention:

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Critics derided the image as a plug for "brosurance," but Fox and company didn't bemoan the tag -- no surprise, since the same group also embraced the once-derogatory term "Obamacare" in an earlier promotion, "Thanks Obamacare."

Still, the initial attacks on the campaign were dwarfed by the response to Gardner's grilling of Secretary of Health and Human Services Kathleen Sebelius before the House of Representatives' Energy and Commerce committee yesterday. The Colorado congressman unveiled a giant version of the ad....

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...while peppering Sebilius with questions and accusations captured in this partial transcript by Colorado Pols:
GARDNER: I would like to show you an advertisement that's going on in Colorado right now. This is an advertisement that a board member of the Colorado exchange has put forward. Do you agree with this kind of ad for Obamacare?

SEBELIUS: I, I can't see it, and again, if...

GARDNER: It's a college student doing a keg stand.

SEBELIUS: If the Colorado exchange did that they are...

GARDNER: Do you approve of this kind of advertising?

SEBELIUS: A state based marketplace.

GARDNER: Do you approve of this kind of advertising?

SEBELIUS: I don't see it, I don't know what it is, and I did not approve it. This is a state based marketplace.

GARDNER: That's a pretty big font. That's a pretty big picture of a keg. And you can't see it?

SEBELIUS: Do I approve of it? I've never even seen it.

GARDNER: You have the ability to opt-out, by the way, as a federal employee, you could take the insurance, so I would just encourage you to make that decision.

SEBELIUS: If I have available employer-based coverage, I am ineligible for the...

GARDNER: I would also like to submit a waiver for my district from Obamacare and hope you will consider waiving Obamacare for the 4th Congressional District.

Here's a video of the moment they shared.

Fox's reaction? Pure pleasure.

Continue for more about the Capitol Hill attack on brosurance , including more images from the campaign.


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20 comments
Amy Nicole
Amy Nicole

looks like he's bent over with a gimp ball in his mouth. then I put on my glasses

Philo99
Philo99

Doesn't watching congress in action make everyone a little queasy? Were people not paying attention over the last few weeks when these clueless idiots shutdown the entire government because they couldn't get over their juvenile bickering? 


It's hard to imagine than any citizen that watches congress in action would say "yea, those dumb jerks should be put in charge of everyone's healthcare" The crashing website is just the beginning of our problems. If there is want thing you know for sure if something can be screwed up, the Federal government will screw it up. 


I also can't imagine how anyone that is pro-choice could be in favor of government healthcare. There is a darn good chance that the Republicans will control the senate in 2 years, then all it take is a bad democratic candidate for President and God Crazed Conservatives will control all three branches. It will take them all of three seconds to eliminate any insurance plan that  provides abortion funding. 


Just be careful what you wish for. That government cheese looks really good, but it always comes with strings attached.

Derek Dwreck Wynn
Derek Dwreck Wynn

Tell me how the cost of my healthcare doubled.... "affordable my ass". Steve you are talking to the wrong people. The middle class shouldn't have to be referred to as "leechs" I work full time and pay my taxes? Is 60% of my check for healthcare a little unreasonable??

Meghann Maguire
Meghann Maguire

So by picking this ad to attack as 'inappropriate' is Gardner announcing that he is opposed to encouraging high risk adults who normally don't carry insurance and cost those of us who do more $$ when they turn up in the ER from signing up? Is this the beginning of Cory Gardner's war on Bros?

Matt Leising
Matt Leising

Lol yeah it hasn't had major issues for the past 10 years or so, it's just the Republicans. That makes zero sense

Jackie Burhans
Jackie Burhans

Post Office would work a lot better if Congress wasn't trying to kill it.

Stephanie Sarad
Stephanie Sarad

Also @steve- how exactly am I a leach on society? I pay taxes, never get a refund and do not get to take advantage of ANY social programs provided for the less fortunate.... BTW you're an ass

Stephanie Sarad
Stephanie Sarad

I think it sux because instead of providing law abiding tax paying individuals with universal healthcare, they simply force people to get over priced insurance. How exactly is that helping? Just because I make more than the limit for government funded healthcare doesnt mean I can afford 1500 a month to provide my family with insurance. It's BS

Matt Leising
Matt Leising

Lol suuuuure it will. The DMV and Post Office barely operate but please, by all means, let's let our government run 1/6 of our economy. They won't botch that either lol

Steve Reynolds
Steve Reynolds

Yeah! Being a responsible person and having health insurance SUX!!! When I get sick, I want to be a leach on society!!!!

Matt Leising
Matt Leising

Nothing says," Sign up for ACA!" Like a completely failing system...

Stephanie Sarad
Stephanie Sarad

Hi Matt!!! I used to work at Herbs 4 u when you and Drew came in a lot!

Matt Leising
Matt Leising

Why do the people that don't like mandates suck Gary?

Jackie Burhans
Jackie Burhans

All publicity is good publicity? I thought this was a funny ad. And the whole campaign was very well done.

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