Hey, Girl: Is birth-control insurance pitch featuring Ryan Gosling pics "hosurance"?

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Big photos below.
We recently introduced Got Insurance?, a Colorado-based campaign intended to encourage uninsured folks to sign up for health-care coverage. Critics dubbed the first batch of ads "brosurance," with Congressman Cory Gardner ripping an image featuring a keg stand.

Now comes the second wave of spots, which is stirring up more controversy thanks to mentions of birth control, in conjunction with the Ryan Gosling "Hey, Girl" meme, that one article has dubbed "hosurance." Get details and see the new ads below.

"Hey,Girl" memes have been an online favorite for the past few years. They typically feature hunky photos of Gosling accompanied by ultra-romantic/totally ridiculous come-ons like this:

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In coming up with Got Insurance? images aimed at young women (the first batch mostly zeroed in on young men), the Colorado Consumer Health Initiative and ProgressNow Colorado Education, the campaign's creators, drew on the "Hey, Girl" concept for this ad:

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No, the use of the Gosling's image and the "Hey, Girl" concept isn't what's raised hackles from either complainers or the actor's camp; Adam Fox, director of strategic engagement for CCHI, considers the meme to be part of the public domain anyhow. Rather, it's the idea of using birth control coverage as a way to appeal to the uninsured -- a theme handled in an even saucier way in this ad:

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The second spot is branded "gross" in a post on The Blaze, a website associated with conservative commentator Glenn Beck. The item declares that "Obamacare is a great plan for the promiscuous!"

The article's text includes this statement: "Fast-forward to today and the latest Obamacare ad campaign. For guys, there's brosurance to keep that beer fund intact. For girls, there's... hosurance."

The post also features critical tweets of the sort that Fox himself has seen. But he's not taking such gripes to heart.

Continue for more about the latest Got Insurance? campaign controversy.



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23 comments
Melanie Ninoska Escaffi
Melanie Ninoska Escaffi

I think the ad was supposed to be tongue-in-cheek, but everyone is taking it way too seriously. Anyone making "ho" comments are merely proving their level of immaturity.

Christian Collins
Christian Collins

Yup! New way of economic control. I don't wanna pay extra taxes for some hoes baby that some dick bag can't raise to be anything other than a loser contestant on American idol while working at suite 200 as a "server"....

Bill Menezes
Bill Menezes

So a single woman who wants to have/enjoys sex is a "ho?" Congratulations Westword, you've completd your slide into decrepitude.

Sherea Spalding
Sherea Spalding

they are targeting folks who can stay on their parents insurance - it's dumb in all aspects

Nevada Montagu
Nevada Montagu

I don't think they're targeted at a type of person. They wanted attention and they got a ton!

Craig Maybell
Craig Maybell

CainTv.com Well, that certainly explains everything....or nothing.

Craig Maybell
Craig Maybell

I guess you haven't paid much attention (if any) to the trends in popular culture over the last ....I don't know....40 years?

Craig Maybell
Craig Maybell

Ahem. This is a country in which nearly 1 out of 5 STILL believe that the current PotUS is "foreign born."

DonkeyHotay
DonkeyHotay

This is the fault of those Puerile Pot Punks

Keith Laubhan
Keith Laubhan

I'm mostly shocked that there are people who still pay attention to Glenn Beck.

Don Finley
Don Finley

Embarrassed to be a Coloradoan... the inmates are running the asylum and Westword is carrying the flag! lol

Ed Haas
Ed Haas

These ads give liberals with more sense a black eye...

stanley1
stanley1

@Craig Maybell Twerking is cool! So is Barack Obama! Like, I'm totally gonna vote for him and stuff.

stanley1
stanley1

@Craig Maybell This is a country in which 4 out of 10 people still think Barack Obama and his moronic progressive policies are "a good idea".  See also: "Hollywood/Pop Culture", "Academia", or "Braindead Millennial Dipshits Targeted By This Ad". The Democrat party thrives on and only exists because of the stupid, the uninformed, the naive, and the dependent. 

stanley1
stanley1

@Keith Laubhan Says the guy that's still blowing Barack Obama.

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