Hey, Girl: Is birth-control insurance pitch featuring Ryan Gosling pics "hosurance"?
We recently introduced Got Insurance?, a Colorado-based campaign intended to encourage uninsured folks to sign up for health-care coverage. Critics dubbed the first batch of ads "brosurance," with Congressman Cory Gardner ripping an image featuring a keg stand.
Big photos below.
Now comes the second wave of spots, which is stirring up more controversy thanks to mentions of birth control, in conjunction with the Ryan Gosling "Hey, Girl" meme, that one article has dubbed "hosurance." Get details and see the new ads below.
"Hey,Girl" memes have been an online favorite for the past few years. They typically feature hunky photos of Gosling accompanied by ultra-romantic/totally ridiculous come-ons like this:
In coming up with Got Insurance? images aimed at young women (the first batch mostly zeroed in on young men), the Colorado Consumer Health Initiative and ProgressNow Colorado Education, the campaign's creators, drew on the "Hey, Girl" concept for this ad:
No, the use of the Gosling's image and the "Hey, Girl" concept isn't what's raised hackles from either complainers or the actor's camp; Adam Fox, director of strategic engagement for CCHI, considers the meme to be part of the public domain anyhow. Rather, it's the idea of using birth control coverage as a way to appeal to the uninsured -- a theme handled in an even saucier way in this ad:
The second spot is branded "gross" in a post on The Blaze, a website associated with conservative commentator Glenn Beck. The item declares that "Obamacare is a great plan for the promiscuous!"
The article's text includes this statement: "Fast-forward to today and the latest Obamacare ad campaign. For guys, there's brosurance to keep that beer fund intact. For girls, there's... hosurance."
The post also features critical tweets of the sort that Fox himself has seen. But he's not taking such gripes to heart.
Continue for more about the latest Got Insurance? campaign controversy.