Photos: From hosurance to ho-ho-hosurance for the Got Insurance? campaign
Beginning in October, the Got Insurance? campaign, intended to get uinsured millennials to sign up for health care coverage, has generated controversy. Obamacare critics branded the first batch of images "brosurance," because one shot featured a keg stand, while the second was dubbed "hosurance" due to references to birth-control access and Ryan Gosling's "Hey girl" meme. And now, just in time for the holidays, come more drinking and OMG-she's-hot! pics co-starring returning models, accompanied by a message about time to sign up running short.
Big photos below.
Likewise, the couple from one of the ads that garnered "hosurance" gibes....
The last ad's allusion to the Healthcare.gov website is telling. While pro-Obamacare PR was difficult to notice amid the complaints when the site was down for repair, positive messaging would seem to have a better chance to be heard now that the site seems to be working better. At least that's the hope of the campaign's Adam Fox.
"Both Colorado's website [Connect for Health Colorado] and Healthcare.gov have made improvements," Fox emphasizes. "Colorado's started out much better, but they've been making modifications and improvements to streamline enrollment. So we're really trying to let people who were waiting to try the websites know that now's the time to really get started in the process."
Continue for more new ads, plus more comments from Got Insurance? spokesman Adam Fox.