Photos: From hosurance to ho-ho-hosurance for the Got Insurance? campaign

Categories: News
Big photos below.
Beginning in October, the Got Insurance? campaign, intended to get uinsured millennials to sign up for health care coverage, has generated controversy. Obamacare critics branded the first batch of images "brosurance," because one shot featured a keg stand, while the second was dubbed "hosurance" due to references to birth-control access and Ryan Gosling's "Hey girl" meme. And now, just in time for the holidays, come more drinking and OMG-she's-hot! pics co-starring returning models, accompanied by a message about time to sign up running short.

Here's the keg-stand ad, which even got exposure on Capitol Hill thanks to disapproving Congressman Cory Gardner....
...and here's a new spot, featuring another keg, red Solo cups and the previous keg-stander:
Likewise, the couple from one of the ads that garnered "hosurance" gibes....
...turn up again in a holiday-themed pic -- and they're still warm from each other's forms:
The last ad's allusion to the website is telling. While pro-Obamacare PR was difficult to notice amid the complaints when the site was down for repair, positive messaging would seem to have a better chance to be heard now that the site seems to be working better. At least that's the hope of the campaign's Adam Fox.

"Both Colorado's website [Connect for Health Colorado] and have made improvements," Fox emphasizes. "Colorado's started out much better, but they've been making modifications and improvements to streamline enrollment. So we're really trying to let people who were waiting to try the websites know that now's the time to really get started in the process."

Continue for more new ads, plus more comments from Got Insurance? spokesman Adam Fox.

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