CU later: Ten ways to really "Be Boulder"
To Be or Not to Be? This month the University of Colorado launched a new branding campaign, entitled "Be Boulder," after shelling out more than $100,000 to come up with the concept and test it. The motivation behind the move was to turn the conversation away from CU being a party school and towards all of CU's accomplishments, like the noble laureates and astronauts and filmmakers the institution has produced -- and one of the tag lines for the campaign reads, "Be courageous. Be visionary. Be daring. Be Boulder." But is this really the way to sell the school?
With this new campaign, CU might just be ignoring how CU, and its students, are perceived and perceive themselves. After all, most students relate to what other students are doing, not what an astronaut has done. And just because students like to party on the weekends, like most twenty-year-olds, that doesn't mean they aren't also ace-ing their astro-physics classes. With a recent CU grad leading the way, we started thinking about exactly what it means to "Be Boulder."
Marijuana is now legal, and before the university spent hundreds of thousands of dollars and god knows how much fish fertilizer to stop it, CU was THE 4/20 hangout. The school's efforts haven't stopped CU students from smoking regularly, and last 4/20, while all the cops were outside barricading Norlin Quad, many students were probably inside their dorms lighting up.
2. Be Rich
Colorado seems to be a haven for rich California and East Coast transplants, and that trend is definitely alive and well at CU. While everyone's financial situation is different, it's not uncommon to see students wearing expensive clothes and driving Mercedes and BMWs around The Hill.
3. Be in huge debt.
While some students at CU can get by using their parents' credit cards, others are drowning in a sea of student loans. There are cases of students who have had to take a semester off, apply for in-state tuition or even transfer in order to lower their rising debt. As CU tuition continues to rise, so does the debt of its students.
4. Girls: Be constantly wearing overpriced yoga clothes
Boys: Be constantly dressed like a ski bum
It's understood that when you go to bed at 2 a.m. and get up at 7:45 a.m. for that 8 a.m. class, you aren't going to look your best. But CU students take it to a whole new level. Girls tend to wear expensive Lululemon and Prana no matter the occasion, and the boys tend to look like they just came from the slopes, even in the summer.
5. Be drunk, on your roof, blasting dubstep
CU students love to drink. Whether it's grabbing a pint in between classes at The Sink, getting wasted off Strong Island pitchers atHalf Fast or bar-hopping through downtown, drinking consumes much of CU students' free time. When the warm weather hits, students love nothing more than to spend the day laying out and downing a six-pack on their roof. Of course, no drunken roof party would be complete without some dubstep. CU should really just rid of the fight song altogether and replace it with Skrillex.
Keep reading for five more ways to be Boulder.