Bikini bridge coverage slapped by 9News Facebook friends

Categories: Media, Tech

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Video and more below.
A search for the phrase "bikini bridge" on the 9News Facebook page this morning scores no hits -- meaning that it's presumably been scrubbed out of existence.

But there was enough hubbub about coverage of what's now seen as an Internet hoax to convince young women that emaciation is in that the station chose to report about the previous post -- and in doing so, anchors insisted that its approach was responsible. See details, including multiple memes and a video, below.

As illustrated by the pic above, used by 9News in its original article on the topic, a bikini bridge is the gap between a painfully thin woman's stomach and the suit's fabric when stretched from hip bone to hip bone.

In short, its an eating disorder waiting to happen. But of late, pics and memes celebrating the bikini bridge have been popping up on 4chan. Here's an example shared by Jezebel....

bikini.bridge.meme.jpg
...and here's another....

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...and one more....

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... found in a piece from the New York Daily News:

Additionally, tweets using the #bikinibridge hashtag have multiplied on Twitter. Here's just one example:

As is clear from the abundant links above, 9News was hardly the only news agency to dip into the bikini bridge subject, and its online item made it clear the concept was not only a hoax, but a dangerous one.

Even so, Facebook friends apparently dumped on the outlet in a big way after the item was teased on the station page -- so much so that an on-air piece was produced as a way of stressing that the reporting was meant to excoriate the concept, not promote it.

Included is an interview with 9News psychologist Max Wachtel, who says, "I think that it's becoming kind of a theme of internet trolls. Something that they're trying to do now is to get these hoaxes onto mainstream media.

"I think part of it is just for the thrill of it," he goes on. "They're thinking, 'Let's make a big splash with this. Let's make fun of the media because they're going to cover this.' And it just kind of blows up from there."

These comments could be taken as criticism of outlets like 9News for giving any attention to the bikini bridge notion in the first place. But Wachtel goes on to argue that such stunts have the possibility of turning into something real ("I think that a lot of people's fears is that it's not a hoax anymore"), meaning they need to be addressed and squashed as quickly as possible.

In the meantime, the 9News Facebook page has become a bikini-bridge-free zone.

Check out the 9News report below.

Send your story tips to the author, Michael Roberts.

More from our Media archive circa November 2013: "Video: Why Kyle Clark's rant about snowy patio photos hit Buzzfeed, Reddit."

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100 comments
James Speiser
James Speiser

Westword when will the IQ of your posts accend?

Kris Herzberger Potter
Kris Herzberger Potter

Exactly. people on the net believed it, and started sharing it all over the place. The next thing, the news outlets picked it up.

Lori Roberts Boulais
Lori Roberts Boulais

Then it's the idiots on the news for reporting it like it was a real issue that people were trying to say it was a new goal young girls were trying to reach. Its so stupid and the more people talk about it the more attention it gets.

Kris Herzberger Potter
Kris Herzberger Potter

It started out as satire.....it's so stupid that so many people thought it was real. People think anything they read on the net is true!

Lori Roberts Boulais
Lori Roberts Boulais

Kris Potter, I actually saw it on ABC news first as a news story. I thought it was ridiculous then too.

Terin Blake
Terin Blake

How about: not your body, not your health, not your f*ing business. #bodyshaming

Kathy Vik
Kathy Vik

Really? This is a thing people ponder and make judgements on and conjectures about? For fuck sake.

Devon Van Fleet
Devon Van Fleet

I can't deal with another bullshit article. The only reason I even grab a Westword anymore is for concerts. Pretty sad. Used to be a decent mag.

Gus III
Gus III

Thank God we're not talking about the "testicle turnpike"!

Chantel Grossnickle
Chantel Grossnickle

Yeah.. it's called you lost weight & need a new swimsuit... TRUST ME I've lost weight & have been unhealthy & have struggled w/health issues to stay a decent weight. If you have a gap from your swimsuit- it's embarrassing. If it isn't- personally, I'd say you have body image issues.

Lynn Croxton
Lynn Croxton

I think you can have a fat roll that hangs over your bikini bottoms and still be at a healthy weight.

Monte Aaron
Monte Aaron

I think other people's bodies are none of my business.

Kris Herzberger Potter
Kris Herzberger Potter

It started out as a joke on a satire website, and it's being treated as if it's real.

Lori Roberts Boulais
Lori Roberts Boulais

This is the stupidest crap. Who gives a shit about a bridge or not. I am overweight and when I lie flat my hip bones still stick out higher than my stomach. All they are doing is giving young girls something else to obsess about.

Caroline B. Younger
Caroline B. Younger

I think if you are concerned with this.....you need to get a job, hobby or something else to do with your time. Who cares.

Greg Keenan
Greg Keenan

Pointless article on an idiotic topic. The Denver Westword used to be a kick-ass zine about Front Range entertainment. What happened?

Connor Marvin
Connor Marvin

wow no and stop posting this thinspo/proana bullshit

שרי אורדאז
שרי אורדאז

Not necessarily related to underweight and/or malnutrition. As a 23 year-old, 5'6", 135 lb, size 6-8 I had this damn bridge. Now five years, two size numbers and 20 lbs later I still have it, although it's smaller (no gut now, and definitely not one then :) ) Yeah, not what you or I would call skinny, not by a long shot...

Aubrie Allen
Aubrie Allen

I have a bikini bridge... Mine just happens to have a gigantic support in the middle to help the bridge not fall down. The support is my big fat gut.

Dani Ball
Dani Ball

Damn Westword...are you struggling to find any kind of good writers? This stuff you've posted lately is trash. I challenge you to a new author search!!

Ryan Terpstra
Ryan Terpstra

Congratulations on continuing to give the trolls at 4Chan exactly what they wanted. Believing in this thing is as logical as believing in the stuff The Onion writes. Arguing over whether it's healthy or not when you have a made up trolling feature is even stupider.

Vanessa Banker
Vanessa Banker

Ha, gotta love the marketing efforts here. Finely orchestrated. :)

Beth Harris
Beth Harris

I don't know, but why are you making it into a thing? Thanks for giving (some) women yet another body image thing to obsess about.

Cynthia Settje
Cynthia Settje

So if I have this bridge thing, I'm too thin? If I don't have it, I'm too fat? *sigh* isn't this discussion about what the "ideal" woman should be getting tiresome? Neeeeeext.

Ari Diamond
Ari Diamond

This is one of your stupidest posts yet, Westword. Slow day in the bullshit news world, eh?

Shaina Taft
Shaina Taft

People are all built differently. Yes it is totally possible to be healthy and still have some bones that stick out. As long as your healthy and happy this should not matter.

Karen McCormick
Karen McCormick

Why does it matter? Healthy women have both bridges and no bridges. Women can be beautiful at any size.

Heather Hemming
Heather Hemming

Did you not get enough attention since the last time you posted this exact same article? Let women be women. If they want the gap, let them have the gap. If they don't want it, don't push it. Women need to stop pitting themselves against our gender.

Heather Malone
Heather Malone

Women, do not let yourself be trolled by 13 year old boys on 4chan

Tammy Sahm
Tammy Sahm

No it's disgusting your bones don't have to stick out to look good and NO you can not still be healthy!

rd1885
rd1885

I am doing a google image search on "bikini bridge". I would describe very few of the women I have seen so far as emaciated. This could take several more days. :) I will report my findings if I ever finish.

Kelvin Schmidt
Kelvin Schmidt

How and why would you say that just about white girls to the girl who commented neat the top. Are you kidding me? Does race really have an impact? Wow. Ignorant much?

Shawn Zerokewl Dixon
Shawn Zerokewl Dixon

I rarely watch the news because let's face it, most of it is exaggerated drama. While I agree this hoax was working to work women with self-esteem issues in a lather, it was also working to stir the media up into a drama lather as well. 9News bit the bait with everything they had. I instantly felt the sting and asked myself the question, "Well, why would you use a shameless drama fueled segment to further promote the perpetrator's obvious agenda through mainstream communication vehicles like yourselves, the media?" Of course the answer is obvious, to keep people interested in watching their news cast. For shame. That segment could have been presented much better - no tact.

Christine Kelly
Christine Kelly

I agree Heather good for you. Obesity is a HUGE probem in the U.S lets look at that! I know man ladies like urself and they are not underweight either but if ur a normal healthy weight when you lay down your stomache flattens, doesn't mean ur anorexic!

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