Photos: Marijuana billboards ripping NFL's pot policy going up near Super Bowl stadium
This past September, the Marijuana Policy Project put up a billboard near Mile High Stadium criticizing the NFL's pot policy -- a gambit that echoed past efforts by Denver-based MPP spokesman Mason Tvert. Check out the photos below.
Big photos below.
Now, Tvert and company are taking their campaign to an even bigger stage: the Super Bowl. Continue to see five billboards going up near New Jersey's MetLife Stadium, where the big game will take place on Sunday, as well as a petition targeting the NFL.
As we reported in another post, published in July 2013, Tvert first tackled the topic of marijuana use by pro footballers in 2007, when he was best known as founder of SAFER (Safer Alternative For Enjoyable Recreation). At the time, the Miami Dolphins' Ricky Williams had applied for reinstatement to the NFL after a marijuana-related suspension, and Tvert helped coordinate the placement of a billboard near Mile High encouraging the running back to sign with Denver.
Here's a look at that billboard....
...and here's a photo of Tvert at a press event timed to the placard's unveiling:
Cut to last summer, when Tvert, under the aegis of the MPP, coordinated the placement of a billboard in Las Vegas. This time, the focus was on boxer Julio Cesar Chavez, Jr., who in March was suspended from competition for nine months and fined $900,000 after a positive marijuana test. The placard decried the punishment and argued that such policies encouraged alcohol abuse.
Here's a photo of the Julio Cesar Chavez Jr. billboard:
As the situation with Chavez demonstrates, policies punishing athletes for marijuana use are common in many sports organizations. But an MPP blog post on the subject stresses that some organizations have started rethinking such edicts. In 2013, for instance, the World Anti-Doping Agency, which monitors Olympic competitions, boosted the threshold of permitted THC (the active ingredient in marijuana) from fifteen nanograms per milliliter of blood to 150 -- and Ultimate Fighting Championship (UFC) has followed suit.
Courtesy Marijuana Policy Project
Not the NFL, however -- which is why the MPP put up a new billboard outside Mile High just prior to the season-opening national broadcast of a game pitting the Broncos against the Baltimore Ravens, winner of the previous Super Bowl.
Here's that billboard:
This theme is sounded again by five new billboards set for debut tomorrow in New Jersey, with one of them sporting Broncos orange.
Courtesy Marijuana Policy Project The new billboard.
Continue to see the new billboards, as well as to get more information from Mason Tvert.