Photos: Marijuana billboards ripping NFL's pot policy going up near Super Bowl stadium

Big photos below.
This past September, the Marijuana Policy Project put up a billboard near Mile High Stadium criticizing the NFL's pot policy -- a gambit that echoed past efforts by Denver-based MPP spokesman Mason Tvert. Check out the photos below.

Now, Tvert and company are taking their campaign to an even bigger stage: the Super Bowl. Continue to see five billboards going up near New Jersey's MetLife Stadium, where the big game will take place on Sunday, as well as a petition targeting the NFL.

As we reported in another post, published in July 2013, Tvert first tackled the topic of marijuana use by pro footballers in 2007, when he was best known as founder of SAFER (Safer Alternative For Enjoyable Recreation). At the time, the Miami Dolphins' Ricky Williams had applied for reinstatement to the NFL after a marijuana-related suspension, and Tvert helped coordinate the placement of a billboard near Mile High encouraging the running back to sign with Denver.

Here's a look at that billboard....

Courtesy SAFER
...and here's a photo of Tvert at a press event timed to the placard's unveiling:

Courtesy SAFER
Cut to last summer, when Tvert, under the aegis of the MPP, coordinated the placement of a billboard in Las Vegas. This time, the focus was on boxer Julio Cesar Chavez, Jr., who in March was suspended from competition for nine months and fined $900,000 after a positive marijuana test. The placard decried the punishment and argued that such policies encouraged alcohol abuse.

Here's a photo of the Julio Cesar Chavez Jr. billboard:

Courtesy Marijuana Policy Project
As the situation with Chavez demonstrates, policies punishing athletes for marijuana use are common in many sports organizations. But an MPP blog post on the subject stresses that some organizations have started rethinking such edicts. In 2013, for instance, the World Anti-Doping Agency, which monitors Olympic competitions, boosted the threshold of permitted THC (the active ingredient in marijuana) from fifteen nanograms per milliliter of blood to 150 -- and Ultimate Fighting Championship (UFC) has followed suit.

Not the NFL, however -- which is why the MPP put up a new billboard outside Mile High just prior to the season-opening national broadcast of a game pitting the Broncos against the Baltimore Ravens, winner of the previous Super Bowl.

Here's that billboard:
Courtesy Marijuana Policy Project
The new billboard.
This theme is sounded again by five new billboards set for debut tomorrow in New Jersey, with one of them sporting Broncos orange.

Continue to see the new billboards, as well as to get more information from Mason Tvert.

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Peter Navarro
Peter Navarro

who cares what they do, it does not affect me.


Number of American deaths per year that result directly or primarily from the following selected causes nationwide, according to World Almanacs, Life Insurance Actuarial (death) Rates, and the last 20 years of U.S. Surgeon Generals' reports.

TOBACCO - 340,000 to 450,000

ALCOHOL  (Not including 50% of all highway deaths and 65% of all murders) - 150,000+

ASPIRIN  (Including deliberate overdose) - 180 to 1,000+

CAFFEINE  (From stress, ulcers, and triggering irregular heartbeats, etc.) - 1,000 to 10,000
"LEGAL" DRUG OVERDOSE  (Deliberate or accidental) from legal, prescribed or patent medicines and/or mixing with alcohol - e.g. Valium/alcohol - 14,000 to 27,000
ILLICIT DRUG OVERDOSE - (Deliberate or accidental) from all illegal drugs - 3,800 to 5,200

(Marijuana users also have the same or lower incidence of murders and highway deaths and accidents than the general non-marijuana using population as a whole. Cancer Study, UCLA; U.S. Funded ($6 million), First & Second Jamaican Studies, 1968 to 1974; Costa Rican Studies, 1980 to 1982; et al. LOWEST TOXICITY 100% of the studies done at dozens of American universities and research facilities show pot toxicity does not exist. Medical history does not record anyone dying from an overdose of marijuana (UCLA, Harvard, Temple, etc.)

Cognitive_Dissident topcommenter

The Ricky Williams billboard misses the mark. 'Twasn't congress who banned Ricky. Twas the NFL itself. As for the policy…probably should leave it up to the teams.

DonkeyHotay topcommenter

Perhaps Mendacious Mason Tvert could simply LIE again and falsely claim that Pat Robertson endorses marijuana use by NFL players.

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