Videos: "Drive high, get a DUI" campaign uses a (mostly) lighter touch to fight stoned driving
The Colorado Department of Transportation has launched a wide-ranging multi-media campaign intended to stop stoned motorists from getting behind the wheel. It's simple slogan: "Drive high, get a DUI."
Videos, big photos below.
At this point, stats showing the scope of the stoned driving problem or if it's been increasing don't exist. But CDOT wants to get out in front of the issue via advertising that blends a light touch with some tougher messaging. See videos, posters and more below.
This isn't the first time CDOT has tackled the topic. Back in August 2011, the department launched a drugged-driving campaign that pulled no punches. We've got several examples of the earlier effort below, but here's a poster that was intended to be placed in medical-marijuana dispensaries.
In contrast, here's a poster from the new campaign:
The "Drive high, get a DUI" videos echo the soft-sell imagery above. We've shared the entire collection in this post, but here's a fifteen-second example that echos the poster:
At the same time, however, CDOT has issued graphics featuring what department spokeswoman Emily Wilfong describes as frequently asked questions -- and the tone is considerably less chuckle-inducing. Here's one example:
Continue for more about the "Drive high, get a DUI" campaign, including additional photos and videos.