Videos: "Drive high, get a DUI" campaign uses a (mostly) lighter touch to fight stoned driving

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Videos, big photos below.
The Colorado Department of Transportation has launched a wide-ranging multi-media campaign intended to stop stoned motorists from getting behind the wheel. It's simple slogan: "Drive high, get a DUI."

At this point, stats showing the scope of the stoned driving problem or if it's been increasing don't exist. But CDOT wants to get out in front of the issue via advertising that blends a light touch with some tougher messaging. See videos, posters and more below.

This isn't the first time CDOT has tackled the topic. Back in August 2011, the department launched a drugged-driving campaign that pulled no punches. We've got several examples of the earlier effort below, but here's a poster that was intended to be placed in medical-marijuana dispensaries.

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In contrast, here's a poster from the new campaign:
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The "Drive high, get a DUI" videos echo the soft-sell imagery above. We've shared the entire collection in this post, but here's a fifteen-second example that echos the poster:

CDOT anti-pot-DUI ad: Free Throw from Voice Media Group on Vimeo.

At the same time, however, CDOT has issued graphics featuring what department spokeswoman Emily Wilfong describes as frequently asked questions -- and the tone is considerably less chuckle-inducing. Here's one example:

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How did CDOT arrive at this combination of messages? It was a long process.

Continue for more about the "Drive high, get a DUI" campaign, including additional photos and videos.


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60 comments
Matt Nelson
Matt Nelson

sigh... peoples lack of knowledge on this subject knows no bounds. Smoking cannabis and drinking alcohol are two completely different things! Stop treating cannabis like it's as dangerous as alcohol, you just look stupid!

Monkey
Monkey

"Refusing a blood test results in the installation of an ignition interlock device for two years and level two alcohol education and therapy, regardless of criminal conviction."


Holy shit!! What a scam! Surrender your rights, or pay the price. What a fucked up way around the Constitution.

Josh Bradley
Josh Bradley

I don't know anyone who has been influenced by any commercials for stuff like this. Ever. Usually people laugh at them especially the younger people whom they are often aimed at.

Samuel Walter
Samuel Walter

As someone who is thoroughly medicated all day every day, I have never had any problems with driving. In fact, I believe I'm a more cautious, relaxed driver because of cannabis. I don't hit a g of shatter before going on a road trip, but I don't see anything wrong with smoking the oil pen while tooling around town.

DontGetScaredNow
DontGetScaredNow

Your legislators and law enforcement pulled the .5ng limit out of their asses. There is ZERO science behind it. You can receive a DUI many hours or days after you have consumed marijuana and the effects have gone. Remember this fact the next time you get pulled over by some slick talking ignorant moron in a uniform......YOU ARE REVENUE FOR THE STATE, NOTHING MORE......

Clint Jahn
Clint Jahn

The problem is that although you're only "high" for a few hours, THC will give a positive drug test a month later.

Stephanie Sarad
Stephanie Sarad

a few hours? try a few weeks. If you smoked three weeks prior you can still get a DUI.

Stephanie Sarad
Stephanie Sarad

its actually not driving "high" that will give you a DUI. It's having more than 5 nano grams of THC in your blood. So you can smoke three weeks prior and still get a DUI. Why does no one know this!!!!!???!!!

DonkeyHotay
DonkeyHotay topcommenter

Good thing the prohibitionist scumbags who wrote and promoted A64 explicitly declared that Driving Under the Influence of Marijuana Shall Remain Illegal ... and put that into the Colorado Constitution!



Ossama Hussein
Ossama Hussein

hell no. in the car is my fave place to smoke on

Bob Dobbs
Bob Dobbs

This is a total red herring pushing a disproven "reefer madness" mythology. Alcohol is the culprit in unsafe operation of motor vehicles.

Noelle Brownson
Noelle Brownson

Just go down to the Golden Triangle during 420 & see if you still think people drive normally while stoned. It's an annual joke in that neighborhood. Been there, seen it. You'll never convince me stoned drivers drive normally

cannawes
cannawes

The real message is this: The future of cannabis legalization depends on you. Don't screw it up by driving impaired.

Justin Day
Justin Day

Boo! I'm not going to dribble a ball that many times because I'm high. Out of touch ad.

John McLaughlin
John McLaughlin

Quit fucking terrorizing the citizens of denver!!!!!!

Dustin Nelson
Dustin Nelson

Stats hell there hasn't been a realistic study on the actual effect of thc on driving. The only thing we have is a century+\- of fear propaganda

Chris Rodgers
Chris Rodgers

Good for the kids, tourists, and first time smokers. Yes there are people you don't want driving high, they all aren't responsible and safe. Do you really want someone form sea level coming out here getting ripped on the super pot we have here then driving!? That shit scares me.

Matt Pyles
Matt Pyles

I think the ads are kind of pointless. I don't know anyone who would drive erratically while high. Is it smart to do? No... Is it really, really dangerous? Don't think so.

Gina Ricciardi
Gina Ricciardi

How can you even determine whether I'm high or not? You can't breathalyze for it, and any urine, blood, or hair samples are inconclusive as to how recently someone may have smoked. And I drive way better high...my typical, cocky self-assurance is gone to paranoia and I obey far more laws as a result...

Amber Rae Schultes
Amber Rae Schultes

Stoners don't wreck cuz they are stoned... They wreck when they are distracted.... Which EVERYONE does. How can you say it's "illegal" when your pounding a double cheeseburger down the highway... Or turning around yelling at your kids in the back seat... People are distracted. That is our only problem. Stoners get high, n get hungry!! That is all!!

Tom Edwards
Tom Edwards

Bradley, this isn't a "law", it's an ad campaign. I agree, the evidence is lacking but there was that stoned guy in Arvada who plowed into a cop car the day after pot was legalized.

Chris Tanaka
Chris Tanaka

What problem kevin? Bigotry and discrimination? Or encouraging drunk driving by scaring people away from a clearly safer choice? One can have a drink or two and be measurably impaired but still legal to drive. Weed does not make you drunk and I've never personally heard of someone wrecking their car because they were incoherently stoned nor of anyone being killed by a stoned driver (apart from one or two questionable cases from police testimony at the state legislature)

Cognitive_Dissident
Cognitive_Dissident topcommenter

"But you can be over the limit with marijuana after one hit. So we've got some posters we're going to be distributing to dispensaries that say that."

Good thing my method of enjoyment isn't smoking.

Cognitive_Dissident
Cognitive_Dissident topcommenter

"Colorado's open container law applies to marijuana. It is illegal to transport marijuana in the passenger area of a vehicle if it is in an open container, container with a broken seal, or if there is evidence marijuana has been consumed."

Guess that means the closed containers without a seal that I keep mine in, after I grew it myself, are just fine.

Bret Kantola
Bret Kantola

Beyond knee jerk if you ask me. Clearly, cannabis users know when they are to high to drive and don't. Alcohol users are just the exact opposite. The more alcohol, the better they "think" they are. I would gladly take a driving test with any level of THC in my blood and pass with flying colors. If I were to high to drive, I would not drive. AND NOW LEO is asking for some of the money. Well I say loudly. FUCK THEM. Round em all up and dump them in Douglas County after you have extended the big fences already around the gated communities. Let them police their kind and we will police ours.

Cognitive_Dissident
Cognitive_Dissident topcommenter

I still don't understand why anyone would drive stoned. Then again, I'm betting most of those sited aren't actually "stoned."

Bryan Clark
Bryan Clark

newsflash.......people have been driving on pot since the 60's

Loren Bagola
Loren Bagola

drive with a camera to protect yourself from the system, cause a video dont lie

David Andrew
David Andrew

If anything studies have shown that people who drive stoned drive at a slower speed. People who have wrecked while stoned were drunk too. People who don't smoke much or have a tolerance can have a tendency to drive bad or carelessly. I smoke marijuana and I'm happy it's legal but I support these ads. I can smoke and drive just fine, but I don't do it. Why? Because it's illegal and marijuana is LEGAL now.

Pheenix Wonder
Pheenix Wonder

I think some people may be highly offended, no pun intended...

thedawg
thedawg

This crap pisses me off. Since our freedom is based on an arbitrary and unscientific "nanogram" limit, any toker would be at risk at anytime. I can't wait for someone to lawyer up and challenge all of this. Why are our politicians so obsessed with fixing problems that don't exist? On the upside, so long as you don't roast in your car and your car doesn't smell like a hippies basement, I seriously doubt they'll ding you if you do get pulled over...



patesser
patesser

Bullshit. Politicians catering to the prison industry!

Bradley Branaman
Bradley Branaman

So where are the studies? Or do they just make laws now for whatever reason they deem 'ok'...LOL CDOT this crap is all anecdotal! Never have I seen one study proving it unsafe to drive while THC is in their system! STOP this foolish nonsense!

DonkeyHotay
DonkeyHotay topcommenter

@DontGetScaredNow  ... the idiot Authors of and stupid Stoners who supported that piece of crap A64 explicitly declared that "Driving under the Influence of Marijuana shall remain ILLEGAL" ... then put that permanent CRIMINALIZATION of marijuana use IN THE COLORADO CONSTITUTION !!


Fucking brain-dead bong-sucking idiots are as fucking brain-dead bong-sucking idiots do !!


REAP WHAT YE SOW, Morons!


DonkeyHotay
DonkeyHotay topcommenter

... because YOU'RE LYING!



kadargo
kadargo

I don't support anyone driving under the influence of any substance, but I do continue to notice that alcohol seems to be causing far more problems on the roads than cannabis...at least that's what's being reported in the news.  I am seeing reports of problems being caused by drunks on the roads several times a week, but rarely see anything about problems being caused by stoners on the roads.  Now it just could be that stoners are causing traffic accidents that the news people are not reporting on, but I doubt it.  I am betting that such stories would be well reported if not hyped up.

ShowMeSheeple
ShowMeSheeple

Really? How many fatal car accidents due to stoned driving do we have every year in the 'Golden Triangle'? It should be easy to find these numbers if what you say is true.

ShowMeSheeple
ShowMeSheeple

@cannawes Actually, the 'future' of cannabis legalization does not depend on the actions of the minority of people who abuse it. Does the 'future' of alcohol prohibition depend on the number of alcohol fatalities per year? If so, then we should be criminalizing booze again ASAP. Why do you want children to die?

DonkeyHotay
DonkeyHotay topcommenter

@Cognitive_Dissident  


LegalTip: Container without a seal = Open Container


FreeTheWeed
FreeTheWeed

@constipateddissident tell it to the judge at your sentencing hearing, fool.

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