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Marijuana: Denver hotel searches for 4/20 weekend up 73 percent

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Graphic and more below.
As we've reported, State of Colorado and City of Denver tourist agencies have resisted the temptation to use marijuana as a way to lure visitors to the area, despite mainstream media pot coverage that's essentially free advertising.

Against that backdrop comes word that hotel searches for Denver on 4/20 weekend are up 73 percent from this time last year -- and a national cannabis activist thinks the digits might be even higher if officials weren't so shy about embracing weed.

According to a release from Hotels.com, "Denver and the state of Colorado have seen a spike in travel interest since the sale of recreational marijuana was legalized to anyone 21 or older at the start of the year.... Denver has seen a 25 percent increase in hotel searches in the first three months of the year compared to 2013."

The effect of marijuana legalization on tourism is depicted in the following Hotels.com graphic:

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Hotels.com points out that Denver was the seventeenth most popular domestic destination for travelers in 2013, and the city could well rise in the ranking thanks to pot. Hotel searches for the weekend of April 18-20, when the main 4/20 festivities will be taking place, are up 73 percent when compared to the same time period in 2013, the Hotels.com release states.

These numbers haven't gotten much of a boost from tourist agencies such as VISITDENVER, whose list of twelve things Denver and Seattle have in common, released prior to the Super Bowl, somehow managed not to mention legal cannabis. This approach mystifies Tom Angell, founder of Marijuana Majority and a close observer of the Denver scene.

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Tom Angell.
"This attention-grabbing press release from Hotels.com is part of a growing recognition by forward-thinking companies that marijuana legalization is increasingly popular with consumers and voters," Angell writes via e-mail. "It's worth noting that the Denver and Colorado's own tourism agencies have themselves been reluctant to tout the state's historic marijuana law as a reason for outsiders to visit. If they were more savvy, we'd likely see even more increased interest -- and the economic benefits that come with it -- in Colorado as a vacation destination.

"Hopefully they'll come around before too long," he continues. "They'd do well to get on board sooner rather than later, as more states are poised to legalize marijuana this year and in 2016. After that, marijuana consumers will have even more choices for where to spend their precious vacation dollars."

Send your story tips to the author, Michael Roberts.

More from our Marijuana archive circa February 10: "Marijuana tourism is getting mainstream hype whether state officials like it or not."


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19 comments
Heather 'Dizzy' Dizmang
Heather 'Dizzy' Dizmang

people go to Vegas to gamble but not everyone who lives there is in the buisness but buisness around prospered because of it.....people go to new York for Broadway shows....people came here for Broncos games....people go to austin fo SXSW.....so who cares it generates money for our economy and stays in state, not everyone chooses to smoke that lives here but we might as well capitalize on it only being legal here before other states follow suite and their money stays in their state.

Stephanie Peace
Stephanie Peace

Just as I don't want to stay in a hotel where there is smoking cigarettes, I don't want to stay in one where they are smoking pot either.

Rebecca Repp
Rebecca Repp

I like to use words nobody uses anymore haha

Amy Brugh-Reinhardt
Amy Brugh-Reinhardt

No. No. No. Who would bring their business to an area that actually promotes drug use to tourists? We are a healthy educated populous that happens to choose not to outlaw weeds that cause gang violence. Does any state attract tourists by saying you can sit on your ass smoke cigs and drink beer all day long? No, but it's legal too.

DonkeyHotay
DonkeyHotay topcommenter

Any of the Crack Whore motels on Colfax would welcome the puerile pot punks' $$.



Clayton Capra
Clayton Capra

They're selling alcohol at the McNicols building in what is likely a private event, it's not like they're setting up beer tents in the park. These sales will have little impact.

Chas Chasman Budde
Chas Chasman Budde

Yep. It was reported a couple of days ago, at which point I commented, "That's just plain stupid! Drunk people cause fights, while stoned people just eat everything in sight."

Casey Schaefer
Casey Schaefer

The media is doing more than enough promoting of this. Now that you can smoke legally why is 4/20 still such a big deal? This is something made for 18 year olds.

Rebecca Repp
Rebecca Repp

Everybody knows! We don't need to tell the world. That's pretty tacky!

Michelle Childers
Michelle Childers

Chas, I didn't know that they would be selling alcohol. I thought it was being touted as "family-friendly". sooo, ppl can get drunk and disorderly but not smoke up and just "be"

Chas Chasman Budde
Chas Chasman Budde

Yes! I think the sale of alcohol at the 420 rally is merely going to cause big problems which will lead to the shutting down of future 420 rallies. I think this could even be their intent.

DonkeyHotay
DonkeyHotay topcommenter

Puerile Pot Punks are as Puerile Pot Punks do !!

Cognitive_Dissident
Cognitive_Dissident topcommenter

So, you think Miguel Lopez, who applied for the alcohol permit, is in on a conspiracy? Is that it?

D0NKEYH0TAY
D0NKEYH0TAY

I like to smoke pot and troll the internet naked from my basement.

D0NKEYH0TAY
D0NKEYH0TAY

I pretend to know things that I really don't.  Makes me feel soooo smart. 

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