Photos: Four most important factors in a marijuana business investment

Categories: Marijuana

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Photo by Amber Taufen
Nigerian Nightmare at Weedstock. Display provided by Max Montrose.
The inaugural Weedstock, a three-day conference at the Westin Hotel-Tabor Center, examined the investment opportunities that have opened up in the cannabis world. The event featured numerous securities-and-exchanges experts offering tips for prospective investors -- and many, many prospective investors looking for information and leads.

At one breakout session, analyst Paul Cohen gave advice about what investors should look for when they're thinking about sinking money into a cannabis business. Cohen launched "Paul Cohen's Marijuana Hub" on his website (cohenresearch.com/MarijuanaHub.pdf) at the conference and claims to have made two million dollars through his cannabis investments thus far. Here are his four most important qualities in a solid cannabis investment.

Number 4: Disruptive technology

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Cohen believes disruptive technology is a huge potential money-maker -- and that applies across any industry, he says. A disruptive technology is a game-changer, a product or technology that literally has the ability to change the entire market -- either the focus of the market or how it operates. Finding a company that has a disruptive technology is a large predictor of financial success for cannabis investors, he said, and anybody with a line on an organization with a disruptive technology up its sleeve would be well-advised to invest.

Number 3: Solidity of company

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Cohen encourages potential investors to take a broader view of organizations -- and he said the solidity of a company has to do with the its organizational structure, its legality and the past experience of its owners and operators. Many investors might believe that it's impossible to find solidity of company in cannabis investments. After all, they're federally illegal, so the legality of any business of this type is iffy at best. But as many industry experts at the event pointed out, that's also why it's currently such a lucrative industry; only those investors willing to take the risk are going to reap the benefits.

Continue for more important factors in a marijuana business investment.


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16 comments
Kev Markis
Kev Markis

Oh, awesome, thanks. I kind of really want some now haha

Ed Haas
Ed Haas

If you have the capital, the connections, and the will? You can make bank. But if you're not on your game, you will get eaten alive. This is a business not meant for the average stoner to thrive in. Your work ethic must damn near insurmountable in order to separate yourself from the others.

Ed Haas
Ed Haas

It's the strain. Most likely a grape ape derivative.

Dan Ruisi
Dan Ruisi

The pages! Must be a way to increase their traffic stats for advertisers. Of course much better publication like Buzzfeed are able to do that without 5 pages for 500 words. Maybe Westword should have more than one writer.

Kev Markis
Kev Markis

That weed looks either really good, or rotten

Lucas Jamison
Lucas Jamison

Yes...get in while you still can...before big business takes over...but its alot more money than it used to be

Jonathan Sublette
Jonathan Sublette

If they're smart..and accept Potcoin, & run a legit business. Not meant to be family or mom & pop shops. Hence, our best dispensary.. RiverRock!!

Eric Smiles
Eric Smiles

I dunno. Weedword is sure to tell me. If I click on page after page after page..

DonkeyHotay
DonkeyHotay topcommenter

So how much did Cohen pay Amber to write this pathetic fluff piece?


How much did Wasteword charge to run this advertorial?

Monkey
Monkey

Big surprise, quality of weed/products is never mentioned. Weed Industry investors make me sick, like a disease attacking a once thriving plant. I've always felt sorry for the fools who paid for mexican brick weed, now I feel sorry for the fools that pay for commercial weed too. I'm friends with a few commercial growers, and have been introduced to many more. The one thing they all have in common is, they don't smoke the weed they grow at work, because it's disgusting and potentially dangerous compared to the weed they grow at home. 

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