Cannabis leaders of the future: Murphy Murri

Murphy.Murri.jpg
Murri's Facebook profile
Murphy Murri (right), seen here with cannabis advocate Jenny Kush, isn't shy about her love of the plant.
Some people are just meant for certain professions. Michael Jordan was meant to play basketball, Bill Gates was meant to program software, and the kid who stole your trading cards in grade school was meant to be a felon.

Murphy Murri was meant to sell cannabis to Colorado.

See also: Marijuana archive circa July 2014: Video: Operation Grow4Vets gets national boost for cannabis giveaways


At 26, Murri co-owns a conglomerate of cannabis businesses, including two medical dispensaries and an edible and extraction company. She also owns five grow houses that supply her burgeoning kingdom, with one dedicated for her Nederland location's upcoming transition to recreational sales. Don't let the dreads or tattoos fool you: Murri's a hustler, and every move she makes is calculated.

"We've never hit a production ceiling before, which is really exciting," she says of her impending transition. "But you have to be selective with growth. I don't want to open for retail and sell out in the same day."

This hands-on yet nurturing approach is imperative for success in the pot industry -- success Murri wouldn't have seen if it weren't for the trouble she found herself in after she was caught with a joint in high school. "I grew up in Salt Lake and was raised Mormon," she says. "I was a straight-A student and debate captain. I thought I was doing a pretty good job at being a teenager."

Until police showed up while she was taking a vocabulary test in Honors English.

"My parents found some weed in my room. They called the cops on me, and the cops arrested me in the middle of class," she remembers. "I certainly don't advocate for teenage use, but I remember thinking, 'What is the big deal?' while it was all going on."

Murri was kicked off the debate team and lost all of her scholarships. After deciding to focus on art and advertising, she moved to Denver to attend the Art Institute of Colorado. Using her branding and marketing education, she found herself moving into management everywhere she worked during college, from snowboard shops to salons.

One day in 2009, while managing her friend's salon, a medical marijuana dispensary opened up across the street. Murri walked over, applied for an entry-level job, and was managing the place within a year. The owner was so impressed with Murri's business savvy and love of cannabis that he offered her a significant stake in the dispensary.

Five years later and that one dispensary (Treeline Premier MMC) has turned into a handful of cannabis businesses. Treeline Nedicate-- a Nederland dispensary, Colorado Bubble Company--an MMJ extraction company and Dazy's Edibles--an assorted line of edibles are all growing under Murri's care.

Murphy.Murri2.jpg
Frankie S. Photography
At an age when most of us can't even keep a ficus alive, Murri has five cannabis growing operations.
"We still have struggles," she explains. "I can't even print out a stack of forms because they change so much, and don't even get me started on banking, but we're moving in a better direction than ten years ago."

Murri's focused on helping her patients, and little else. She and her employees will customize edible potency to a patient's tolerance, and she refuses to grow cannabis in a mass operation. "I value my product too much to only care about the bottom line," she says. "I understand this is a business, but a lot of the big money being thrown into the industry is from entrepreneurs who have already succeeded in other ventures. Many of them aren't getting into this because they want to help people, and that's okay, I guess. But I think people can see through that bottom-dollar approach after a while."

Murri never planned on becoming knee-deep in THC on a daily basis, but sometimes that's how fate works. After seeing what medical cannabis can do first-hand, even her parents are starting to lighten up a little.

"My grandpa was fighting cancer for years and he couldn't even sit up on morphine," she says. "He was a practicing Mormon, but he finally tried out cannabis in an edible form." Her grandpa began sitting up and even having more lively conversations. Now her dad recommends medical cannabis to cancer patients and her mother is "silently accepting," she adds.

The cannabis industry still might be viewed inside America's counter-culture, but that doesn't make parental acceptance any less desired.

After her high school hijinks, Murri says, "Getting my parents to turn the corner was bigger for me than legalization was."


Location Info

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Art Institute of Colorado

1200 Lincoln St., Denver, CO

Category: General


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26 comments
KathleenChippi
KathleenChippi topcommenter

So exactly what is a "cannabis leader of the future" because I missed the part about any leadership in the article.......lol


John Scruggs
John Scruggs

Stop making this profession a popular hollywood topic. It is just business.

MattandKayla Yeaman
MattandKayla Yeaman

That is awesome! I wish someone would ask me to co-own with them. I have all these business plans for opening a dispensary and no funds to support it. She is lucky.

Liz Thorpe
Liz Thorpe

@murphy Murri where are u and how do we meet lol

Albert Broker
Albert Broker

ANOTHER pot post from Westword! Total fucking shocker......

COmidnightrider
COmidnightrider

NEVER HEARD of HER!

Especially weird Since I have a Long Well Known Statewide History with Medical Cannabis, second facility in the State Cannabis Therapeutics, etc. Knew Both Rev. Jeremy and Jenny Kush, but don't recall her, sorry.

Is She Another Media Darling the Corporate Paid Off THUGS of the current traditional media want to showcase? With so many State Licensed business interests, is she like River Rock's Wellness, and, obviously intertwined 'hidden' financial interests with Big Money MONSANTO type interests using figureheads?

Today's Facebook Posting Tells More Hints of What is to cone when REAL REPORTERS Start Covering REAL STORIES, like WHO Owns these Dispensaries, EXACTLY? Will it take future Legislative Hearings to finally Bring out the Truths of 'Big Business' Infiltration of the Colorado "New Cannabis Industry". The same gang of Thugs currently traveling across the USA staking Claims.

Fuckin' Journalism, Sheesh!!

DIG DIG DIG

Today's Facebook Posting

Colorado Rare Dankness Seed Announces NO LONGER working with River Rock Wellness

This evening's Facebook Posting from

RareDankness Seed

Effective immediately Rare Dankness seed will no longer be working with River Rock Wellness or any of its affiliates.

We at a Rare Dankness hold no animosity to the owners/employees or patients of RRW. I believe, that at this time, our companies philosophies and goals are headed on opposite paths.

My goal and hope has always been freedom for this plant. I want to see Cannabis legalized, decriminalized, and just allowed to exist as any other plant exists. Free from oppression, and available to everyone. I'm a grower and my commitment will always be to the grower.

I realized that in order to maintain our course and commitment to this plant will require RD to take fuller control of all aspects of production.

From seed to harvest, breeding and mother facilities and curing time on flowers. It has become an obsession to bring back herb that has been grown to perfection and taken a step beyond perfection with a proper cure and handled with love and respect.

We are now in the process of finalizing the new Rare Dankness Colorado home, which we are very excited about. We will make that announcement in the next few weeks.

MY COMMENT:

I TOTALLY UNDERSTAND your Reasoning!! I Mean, if River Rock wouldn't have hired a 40 year Monsanto Exec

was also sued for $700 Million for dumping PCB's, as a Savvy Business Person, I would Want to Dis-Associate, also!

http://www.occupycorporatism.com/home/washington-state-pot-scare-rise-gmo-marijuana/

COmidnightrider
COmidnightrider

NEVER HEARD of HER! Since I have a Long Well Known Statewide History with Medical Cannabis, second facility in the State Cannabis Therapeutics, etc.

Is She Another Media Darling the Corporate Paid Off THUGS of the current traditional media want to showcase? With so many State Licensed business interests, is she like River Rock's Wellness, and, obviously intertwined with Big Money MONSANTO type interests?

Colorado Rare Dankness Seed Announces NO LONGER working with River Rock Wellness

This evening's Facebook Posting from

RareDankness Seed

Effective immediately Rare Dankness seed will no longer be working with River Rock Wellness or any of its affiliates.

We at a Rare Dankness hold no animosity to the owners/employees or patients of RRW. I believe, that at this time, our companies philosophies and goals are headed on opposite paths.

My goal and hope has always been freedom for this plant. I want to see Cannabis legalized, decriminalized, and just allowed to exist as any other plant exists. Free from oppression, and available to everyone. I'm a grower and my commitment will always be to the grower.

I realized that in order to maintain our course and commitment to this plant will require RD to take fuller control of all aspects of production.

From seed to harvest, breeding and mother facilities and curing time on flowers. It has become an obsession to bring back herb that has been grown to perfection and taken a step beyond perfection with a proper cure and handled with love and respect.

We are now in the process of finalizing the new Rare Dankness Colorado home, which we are very excited about. We will make that announcement in the next few weeks.

MY COMMENT:

I TOTALLY UNDERSTAND your Reasoning!! I Mean, if River Rock wouldn't have hired a 40 year Monsanto Exec

was also sued for $700 Million for dumping PCB's, as a Savvy Business Person, I would Want to Dis-Associate, also!

http://www.occupycorporatism.com/home/washington-state-pot-scare-rise-gmo-marijuana/

DonkeyHotay
DonkeyHotay topcommenter

BTW -- the caption on the photo you lifted from Failbook should read "the LATE Jenny Kush" 


hth

RobertChase
RobertChase topcommenter

"Cannabis leaders of the future: ... Murphy Murri was meant to sell cannabis to Colorado"

-- try to get it through your head, Thomas:  cannabis is five kinds of felony in Colorado.  "Cannabis leaders" are seeking an end to those felonies, not trying to sell it as fast as they can.  You say of Murri both that she is "focused on helping her patients, and little else" and that she is "a hustler, and every move she makes is calculated" -- which is it?  I do not hate the industry, but I hate its greed.  Stop buying cannabis at retail until the State is not taxing it heavily and sending the proceeds to the pigs.  Stop buying cannabis at retail until the industry steps up to support ending felonies for cannabis!

DonkeyHotay
DonkeyHotay topcommenter

Thomas Mitchell  ... -10 points for using the trite vacuous "burgeoning" in another hyped commercial marijuana story

DonkeyHotay
DonkeyHotay topcommenter

 "I grew up in Salt Lake and was raised Mormon," she says. "I was a straight-A student and debate captain. I thought I was doing a pretty good job at being a teenager." Until police showed up while she was taking a vocabulary test in Honors English. "My parents found some weed in my room. They called the cops on me, and the cops arrested me in the middle of class," she remembers."


Good thing it wasn't a felony, or the MED would ban her from the industry for life.



DonkeyHotay
DonkeyHotay topcommenter

Me Too !! ... I have all these operational plans to rule the world and no army to capture it.



DonkeyHotay
DonkeyHotay topcommenter

... asks the loner holding a shotgun.


DonkeyHotay
DonkeyHotay topcommenter

@COmidnightrider  ... saw you riding through Ned the other day on your badass bike.


I've never heard of Treeline either, but in spite of Wasteword's attempt to recklessly hype her into some "burgeoning conglomerate owning" Queenpin of Pot, she's only newsworthy as a young attractive tattooed stoner chick who's naively jumped into the sharktank of Commercial Cannabis normally populated with Greedy Egomaniacal Amoral White Guys ... even Wicked Wanda James couldn't swim in those waters for long and turned ample tail and swam to shore as fast as she could.


Maybe Kathleen or Laura knows this girl, and can educate her on the wisdom of not seeking vainglorious publicity stories in the press, lest she receive the next Chris Bartkowicz Prize for self-destructive media whoring.

KathleenChippi
KathleenChippi topcommenter

@RobertChase according to the town of Nederland Nedicate has claimed to gross less than $100/day for years.  And the ONLY illegally zoned grows (CBD) in town send their pot to Vail. 

KathleenChippi
KathleenChippi topcommenter

@DonkeyHotay Swanton assures all non badged employee's no one is enforcing or watching the video's and they delete them every 30 days anyways...so no worries for her.....if she does co-own with him or work for him....apparently he feels free to violate all the BS rules he helped create for the rest of us in this state (99.99%).

KathleenChippi
KathleenChippi topcommenter

@DonkeyHotay @COmidnightrider

I believe Treeline is owner of Nedicate.....and that was Brian Swanton, who 'came' out of NY (and bragged of making hashish since he was 13 and was hand picked for the Governors Task FARCE 2010), to buy the Ned business that was killed when HB10-1284 did what the Monsanto 'industry groups' (MMIG/MIG, CBA) lobbied for, cutting out caregivers and mom and pops.....

Nedicate: the MMJ store that has violated most of the DoR regulations, like disposing of usable product in unlocked dumpsters, like not having badged employee's while saying it's fine because the DoR has no one reviewing the videos anyway and they get deleted every 30 days anyway, (didn't ya know? lol) and Nedicate had not paid rent for 4 months to their landlord ( confirmed to me at the time by the landlord to me inquiring over 'rumors') and from the talk on the street last week--it's now 6 months late.   (all reasons for loss of license) unless of course you can afford protection/extortion fee's from the broke town of Nederland and the state.......

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