Denver Water pulls Putin-like image from new campaign after Ukrainian plane-crash tragedy
Denver Water is known for its wacky conservation campaigns -- and its latest, dubbed "Don't Be That Guy," is definitely an attention-getter thanks to its portrayal of assorted comic archetypes as water-wasting doofuses.
More photos below.
Problem is, one of the images was inspired by photos of Russian leader Vladimir Putin riding a horse shirtless. Given Putin's alleged connection to the downing of a Malaysian aircraft over the Ukraine in which 298 people were killed, however, the pic no longer seems particularly hilarious -- so Denver Water has now pulled it. See that photo and more below.
When we first contacted Denver Water spokesman Travis Thompson about the campaign last week, the ad that had caught our attention depicted a water-wasting hipster:
Was Denver Water implying that hipsters are so self-involved that they don't even notice when they're committing an environmental sin? Absolutely not, Thompson stressed. After all, the campaign wasn't entirely hipster-centric, with other comedic targets including a Jersey Shore wannabe....
...and a clueless 1-percenter:
"Our intent is not to make fun of anyone," Thompson told us. "The funny characters are just a visual way to show that wasting water is ridiculous. It was just our attempt to find these pop-culture characters that people recognize, but almost make them so over-the-top that hopefully no one will be offended."
But then, current events threw Denver Water a curve ball.
Continue for more about the change in Denver Water's conservation campaign, including additional photos and a video.