Maureen Dowd's bad edibles experience helps inspire First Time 5 education campaign

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Maureen Dowd. More images below.
Last month, New York Times columnist Maureen Dowd shared a bad experience with a marijuana edible during a visit to Colorado, joking (maybe) that such items be stamped with a "stoned skull and bones."

The Dowd piece, coupled with other negative news stories linked to edibles use, is among the inspiration for First Time 5, an edibles-education campaign being launched at an event tomorrow. Steve Fox, executive director of the Council for Responsible Cannabis Regulation, offers us a preview.

See also: New York Times' Maureen Dowd wants pot edibles stamped with stoned skull and bones?

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"We sometimes hear from friends or friends of friends who are trying edibles for the first time and end up having a bit more than they find enjoyable," says Fox, who's also counsel for Vicente Sederberg and director of VS Strategies, the law firm's government relations and strategic communications sister company. "It's really just a lack of knowledge -- people coming to Colorado who may have smoked a joint or two back in college who think, 'If I eat just a little, it'll be fine -- and it's the same thing as smoking without the smoke.' But they don't realize it's almost a different drug.

"There's a big difference between inhaling and ingesting marijuana," he continues. "So there's the possibility that they might consume a bit too much -- and given the longer lasting effects of edibles, it might be unpleasant. Whereas, if they knew the more appropriate amount, it would probably be a more enjoyable experience."

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Steve Fox.
Hence the First Time 5 concept, which encourages people who've never tried edibles before to start out by consuming an amount containing no more than 5 milligrams of THC -- half the 10 milligram state standard for a single serving.

Why suggest 5 milligrams for first-timers as opposed to 10? Psychology.

"Because the state law says a serving is 10 milligrams, that almost leads one to believe that if one serving is 10, how bad could two servings be?" Fox notes. "But some people might find 20 milligrams of THC to really be more than they wanted. So we're hoping to get that 5 number out there so people will think, 'If that's what they're suggesting, maybe I'll go crazy and double that to 10.' And hopefully, that will avoid the situation where people will unknowingly have 30 or 40 milligrams thinking that might be a good amount to try the first time."

The First Time 5 campaign launches at a press event scheduled for 10:30 a.m. Wednesday, July 23, at Sweet Leaf medical marijuana center and retail store, 2215 East Mississippi Avenue (the former location of Higher Ground). A new website should debut around that time, but Fox says "our main goal is to produce posters with the First Time 5 logo and provide them to retail shops across the state, so that consumers will see them -- and they'll also serve as a reminder for people who work there to start getting the message out."

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The logo for the First Time 5 campaign.
As for the campaign's motivation, Fox acknowledges the impact of edibles critics, who got a lot of mileage out of Dowd's column, as well as two deaths associated with marijuana edibles: Wyoming student Levy Thamba's fatal fall from a hotel balcony and the murder of Kris Kirk by her husband, Richard, who'd reportedly consumed a pot edible some time before pulling the trigger. But he insists that First Time 5 is about more than turning the conversation in a more positive direction.

"There's no doubt that in almost any situation that becomes political, folks on both sides try to spin it one way or the other," he says. "But what we're really trying to do -- and this is a stated purpose of the Council for Responsible Cannabis Regulation -- is to help Colorado to be a model for cannabis regulations. That way, other states can see what Colorado is doing, learn from it and maybe bring it to their state. We've identified this as an issue -- that some people don't understand how much of an edible to take, and if they take too much, it's an unpleasant experience and reflects poorly on the whole industry. So we're trying to avoid that.

"Imagine if the alcohol industry were new and no one really understood the effects -- and they thought doing five shots of vodka in a row made sense. We'd want them to understand that they should try one shot first, then wait a while and see how they feel before they do anything else. We're just getting basic information to consumers so people will have a good impression of the product and a good experience when they visit Colorado."

Send your story tips to the author, Michael Roberts.

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80 comments
muhutdafuga
muhutdafuga topcommenter

Dowd is making the Times look foolish for having someone so foolish on their staff.


Dowd sounds like just another nanny state conservative.

shreddee36
shreddee36

edibles SUCK they dont do shit to me...everyone is different!!!! being a patient and having access to some of the best medibles doesnt matter, for some reason I have NEVER been as high as these people say you get from medibles. a man can wish.

Cognitive_Dissident
Cognitive_Dissident

Isn't it refreshing to have a "bad day" when you get too much instead of DYING, as with pharma?

Kevin Borah
Kevin Borah

What a cheap ass publicity stunt. This so called "journalist" is doing a play by play propagandist stunt right out of the Fox News manifesto. She should be ashamed. The whole thing is so transparent I am amazed she's been able to take it this far.

Rodger Mathena
Rodger Mathena

You cant educate people on one stupid b!tches opinion!

Rodger Mathena
Rodger Mathena

If you dont ever do it, you will have a "bad reaction"! If you take to much! Quit over reacting to sh!t.

Christy Young
Christy Young

She's a fucking idiot. Ate something, didn't feel high enough so ate more and drank on top of it. Yes, let's educate people but not based on this stupid bitch's recommendations or experience.

Lynn Stiles
Lynn Stiles

Wonder what life is like babysitting her after a night of drinking. Lol

Lynn Stiles
Lynn Stiles

Does it ever occur to anyone having a bad exp. On weed to sit down and eat. Eating always kills a buzz.

Michael Andrew Brown
Michael Andrew Brown

So because she is stupid and took to much everyone else has to pay the price. Great the stupidity is spreading

Carol Park
Carol Park

OK, people. I am not stupid. I read directions. I ate the prescribed dose of a pot brownie (1/4) last fall and seriously had the worse psychedelic experience ever. I clung to my bed without moving for 5 hours. I thought I was going to die. My friend took the exact same amount and got pleasantly stoned, laughed his ass off and peacefully went to sleep for 8 hours. No problem. What Dowd experienced was very similar to what I experienced. I will *never* consume THC - in any form - ever again. I don't want to think about what can happen to kids eating THC. EDUCATE, EDUCATE, EDUCATE the public. What harm can it do?

Luis Posada
Luis Posada

Every time they mention this lady it irks me. I don't fly to Kentucky down a bottle of bourbon and then try to change the laws concerning alcohol volume.

Skye Cameron
Skye Cameron

I'm a lightweight, too. But I know how to read so I know what a serving size is and I know to pay attention to my own tolerance. I use for my epilepsy and when I can't smoke I use edibles. She went against her guide, her driver, the attendant at the store and the package instructions. That's not a lightweight. That's ignorant.

Skye Cameron
Skye Cameron

HEYMatt Leising!!!! Liberals are the party of INCLUSION. I started to write on here earlier that Sammy is a racist who picked apart Obie's statement without even realizing that IS more or less what the scared white woman said, AFTER she had a package with instructions, a guide who had told her to give the first serving some time before she took more, and after the person at the store had told her about servings AND about time needed between servings to test her tolerance. But I didn't take the time. And now I see it's not only gotten racists it's gotten political. Both wrong in this case. Obie made an observation. You two yahoos are the ones who took it in a whole twisted direction. PROJECT MUCH???

Matt Leising
Matt Leising

Sammy only see's the world in color. Typical lib....

Ben Deco
Ben Deco

She looks just as stupid as I imagined her.

Obie Gdm
Obie Gdm

Oh and my name doesn't sound white enough for you? But I'm the racist.....

Obie Gdm
Obie Gdm

Sammy river sounds like a paid govt troll. Why you hating on me?

Skye Cameron
Skye Cameron

She went against not only the package recommendation but the people she asked advice from recommendation. She didn't use the product as advised and now the whole industry is having to change the rules as a result. Goes to prove one person can make a difference, though, I guess. It's sad she wields that much power and isn't questioned about her inability to follow simple directions.

Sammy River
Sammy River

Obie sounds black, definetly not white. Why you hating on white people Obie? Racist

Brooke Sargent
Brooke Sargent

Education is NEVER a bad thing. Edibles aren't for everybody, and if you're doing them for the first time alone or with people who either haven't done them either or don't know their shit I think it would provide more comfort and a more enjoyable experience rather than guessing, taking more than you need because you're not feeling it right away, and then having a terrible time and writing it off forever.

Maggie May
Maggie May

I don't understand why as a journalist, trying to write about the experience, she didn't ask a whole bunch of questions, before she ate it? And she admittedly drank, before ingesting a drug new to her, duh! And is likely on at least one Rx med, at her age.

Zachary Hughes
Zachary Hughes

People still huff paint cause stupidity abounds. She ate too much edible cause stupidity abounds. She should have done her research before doing anything new. That is called intelligence, if the information is not available then you experiment to get the info. At least the primary symptoms of weed overdoses is hunger, paranoia, and being tired. So she can soak her head in cold water.

Ashley Billington
Ashley Billington

Maybe she should have done her research first before consuming something she has never had before, she is obviously a bad journalist.

Shannon Tyrrel Piatak
Shannon Tyrrel Piatak

Being more educated about things never hurt anyone. I wouldn't imagine this topic would be any different.

Ossama Hussein
Ossama Hussein

I can eat edibles while smoking a blunt and doing dabs so fuck her with the biggest rubber dick we can find

Felicia Rodriguez
Felicia Rodriguez

I think people who don't read or listen to directions are idiots. It's also the shops fault for not educating her. Especially if your a columnist, look your shit up gringa!

Sher Quintana
Sher Quintana

More education is always a good thing especially for those dumb enough to do something they know nothing about and then cry about it..alot of people have died or been hurt by alot of substances that are legal...where are those changes as well...regulations wont change stupid!!

Shawn Allbritten
Shawn Allbritten

Goddamn her she's going to ruin the good thing we have going.

Matt Leising
Matt Leising

I just drank this whole bottle of whiskey and I feel crazy intoxicated! Why don't they put an appropriate serving amount on these things?!

DonkeyHotay
DonkeyHotay topcommenter

... learn English, moron.

muhutdafuga
muhutdafuga topcommenter

For a variety of reasons, you should see a psychiatrist. 

DonkeyHotay
DonkeyHotay topcommenter

... so who forced you to eat or consume ANY marijuana products?



muhutdafuga
muhutdafuga topcommenter

Yeah, why see the color, just make it up like a conservacultist.

michael.roberts
michael.roberts moderator editortopcommenter

One person can definitely make a difference if she's a columnist for the New York Times. Thanks for the post, Handy.

GuestWho
GuestWho topcommenter

@you Brooke Sargent "Education is NEVER a bad thing."



http://en.wikipedia.org/wiki/Nazi_propaganda


"Math books discussed military applications and used military word problems, physics and chemistry concentrated on military applications, and grammar classes were devoted to [nazi] propaganda sentences. Other textbooks dealt with the history of the Nazi Party. Elementary school reading text included large amounts of [nazi] propaganda. Children were taught through textbooks that they were the Aryan master race (Herrenvolk) while the Jews were untrustworthy, parasitic and Untermenschen (inferior subhumans)."

michael.roberts
michael.roberts moderator editortopcommenter

Thoughtful post, Brooke. Thanks.

michael.roberts
michael.roberts moderator editortopcommenter

Strong post, Zachary. Thanks for sharing your thoughts.

michael.roberts
michael.roberts moderator editortopcommenter

You make a good point, Felicia. Thanks for weighing in.

GuestWho
GuestWho topcommenter

@MattLeising   Why don't marijuana edible companies manufacture a consitent product like alcohol companies?  With all the fraudulent edibles being sold it's no wonder many people are having a difficult time predicting the effects of an edible based on the amount of thc claimed on the labels. 

michael.roberts
michael.roberts moderator editortopcommenter

Hilarious post, Matt. We're going to feature it as an upcoming Comment of the Day. Much appreciated.

Cognitive_Dissident
Cognitive_Dissident

@GuestWho @Cognitive_Dissident

Because, to quote a top commenter here, "Regulation Works!!!"

Some politicians and bureaucrats wrote shit down on paper, and some other bureaucrats are being paid to protect you, so you're protected, right?

I suggest you do what does work, and not patronize someone who provides crappy products and services.

DonkeyHotay
DonkeyHotay topcommenter

@Cognitive_Dissident


Boycott ALL Greedy Big $$ Dispensary Cartel Pigs !!


Support your LOCAL Private Caregiver / Grower !!


Better Bud, Better Prices, Better People ... and NO FUCKING TAXES !!


.

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