All you find on the website are the words "Simple, beautiful & ad-free," along with a box where you can add your e-mail, requesting an invite. The concept behind the site is Ello, a planned private social network that could be the next Facebook -- make that the anti-Facebook. And it's the brainchild of a few Denver area creatives: Paul Budnitz, a filmmaker who's the founder of Budnitz Bicycles and Kidrobot, along with Todd Berger and Lucien Fohr, the principles of Boulder-based graphic design firm Berger & Fohr. Other than that, there hasn't been a lot of information available about Ello, beyond the fact that it will be advertising-free...and its name might be inspired by the Cockney pronunciation of "hello."
Courtesy of paulbudnitz.com Paul Budnitz.