Mike Sukle, the advertising agency pro who worked with Colorado officials to develop a new anti-pot campaign, had a significant challenge on his hands. He wanted to warn teens away from marijuana use without engaging in the sort of hyperbole they'd likely reject. Hence, "Don't Be a Lab Rat," which presents controversial facts and then asks viewers the equivalent of "Wouldn't you rather be safe than sorry?"
A cage that's part of the "Don't Be a Lab Rat" campaign. More photos plus videos below.
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