First look: Burton unveils Olympic U.S. Snowboard team anti-uniform
|U.S. Snowboarding team uniform by Burton|
The flannel and denim outfit will help the team fit right in up there in Vancouver, but the uniforms are actually made of Gore-Tex, which, I'm told, is "the official fabric of the 2010 U.S. Snowboarding Team."
Here's the nail-on-the-head quote from Burton creative director Greg Dacyshyn, via The New York Times:
"Board sports, for the most part, are about expressing individuality -- that's what makes them cool. So the whole uniform thing, you know, it's a sensitive subject."
While you wait for the NBC Sports commentators and late-night comics to get their digs in on the sensitive subject of the snowboarders' Olympic lumberjack look, check out Burton.com for a closer look at the uniforms and don't miss Westword later this week for a profile of one local rider with a very good chance at getting himself one of those grungy getups.