American Apparel's newest semi-offensive accesory, the "Conical Asian hat"

Categories: Fashion

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Oh hello, new accessory from American Apparel labeled under "swimwear." You are called a "conical Asian hat." You are not aesthetically pleasing in a traditional sense, though I'm sure girls on Lookbook.nu will flock to you and your "edginess."

And why are you supposedly edgy? Oh, wait. Could it be because you can be construed as little offensive? Yes, in the olden times, you used to be called a "coolie hat," as in hats worn by coolies -- that's a slang term for manual laborers and slaves from Asia that's rarely used because it's usually seen as offensive. Now you're often called a rice paddy hat or just "rice hat," as AA says, for short.

But really, American Apparel, you should be most ashamed, because who hasn't been there, worn that? The masses at the Colorado Dragon Boat Festival were donning them all over and they probably paid way less than $15.

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3 comments
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Nancy
Nancy

Oriental is a food, not a group of people. Get it right ppl.

Anon
Anon

I think this blog sums up why this hat is problematic pretty well: http://fashionmole.wordpress.c...

"he hat itself isn’t racist, but it has a deep, Orientalist history that subsumes multiple nations, histories, and billions of people, under one big coolie hat. What is truly offensive is the ability of the West to take something like a rice paddy hat, something that has actual meaning and substance and shape and turn it into a cheap symbol of its own Orientalism."

Gil Asakawa
Gil Asakawa

LOL, -- thanks for the shoutout to CDBF, Jenny!

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