Reader: $100 H&M prize for a YSL design contest could be the unkindest cut

Tricia Hoke2.JPG
Tricia Hoke, working without a net...and almost without a machine.
While H&M fans waited for the first Colorado store of the Swedish chain to open at the Denver Pavilions on November 10, some of Denver's best designers showed off their skills in a Cut 'n' Sew competition emceed by Project Runway contestant Fallene Wells, and sponsored by the Denver Art Museum in conjunction with its March 2012 Yves Saint Laurent retrospective.

And the winner? Tricia Hoke, already a Westword MasterMind for her creative design work.

Was the $100 H&M card that went to the winner a suitable prize for such a tough contest? That's no clothes call, according to this commenter:

The prize was only a $100 gift card and some Thursday media coverage? Did an H&M shopper buying $10 sweaters even care about these designers working? I wasn't there, so I don't know about the immediate exposure these designers may have really gotten, but this $100 gift card is not enough for such time-constrained, technical work to create a "beautiful" garment inspired by YSL! I hope there were other compensations that made these designers feel really recognized for their work and not deflated.

If Denver's active design crew has its way, there should be plenty of other opportunities for recognition in connection with the DAM's Yves Saint Laurent show; Wells hopes to organize a similar challenge with twelve contestants next spring.

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