From the Archives: "Boycott Coors Beer" protest comic book from 1977
Coors has been a prominent name in Denver since the brewery was founded in the late 1800s, and that history has not been without controversy. A succession of Coors chairmen made no bones about their conservative political leanings, particularly back in the '70s, when a brewery workers' union strike inspired a boycott.
In April 1977, the union went on strike, citing dozens of stringent guidelines and requirements for behavior that it claimed allowed Coors to fire any employee for any reason. This glossy black-and-white comic book, published and distributed by the Coors Boycott and Strike Support Coalition of Colorado, chronicles the situation.